Ever heard the adage that great writing is more about revision than the act of putting pen to paper or fingers to keyboard? Whether your goal is to be a top design blogger or to submit an project, article, or book for publication, longtime writer/editor Robin Catalano will optimize your chances by helping you become your own “first editor”.
This session covers:
- What brands and editors are looking for when they evaluate the collaboration or publishing potential of a blogger’s work
- How to develop your own unique voice that carries through your writing
- Best and worst times to self-edit
- How to identify and improve weak aspects in your writing and how to highlight your strengths
- Steps to correct patterns of repetition in sentence structure, word choice, and style
- Instruction for creating your own style sheet, just like professional editors do, to ensure consistency in your writing
- When to stop editing and how to avoid getting in the way of your writing process
- When you know an article or book manuscript is ready for “prime time”
- Pet peeves of professional editors — aka, how to become your editor’s best friend
Robin Catalano is managing editor and senior copywriter for The Annie Selke Companies. She has worked as a professional journalist, copywriter, and book and magazine editor for nearly 20 years, with articles appearing in Gourmet, Culinary Trends, Berkshire Magazine, Stage Directions, Let’s Live, and Berkshire Living, among others. She has edited more than three hundred fiction and nonfiction titles for publishing companies such as Penguin Putnam, Simon & Schuster, The Harvard Common Press, Workman, and Inner Traditions International.
For more on our exciting sessions, check out our complete agenda.