Companies are increasingly on the look out for authentic ways to communicate with their prospects and customers. 92% of consumers are more influenced to make a purchase via peer-to-peer recommendations than by traditional advertising. Brands are establishing specific criteria before entering into blogger partnerships and bloggers are balancing their own readers’ sensibility with brand needs. Hear about real experiences in this kind of collaborative framework delivered by one experienced brand leader and star blogger.
This session offers insider tips for lasting collaborations including:
- Best practices for approaching manufacturers on potential collaboration
- How manufacturers assess and execute collaborations with bloggers
- Etiquette tips for designers and bloggers when approaching brands
- Creative and innovative project ideas for creating unique pitches to manufacturers
Julianne Taylor has quickly emerged as one of the home décor industry’s most prominent female entrepreneurs. Her company actively engages the blogger community. Taylor Burke Home’s bold, unexpected and sophisticated designs are highly sought after by premiere interior designers across the nation. Julianne is the author of DesignHER, available next Spring and carries a B.F.A. in Interior Design from the University of Georgia and a Master’s Degree in Human Resources from the University of South Carolina.
Courtney of French Country Cottage knows the power of patina, that fresh flowers and a chandelier belong in every room, and the mix of rustic & refined is perfection. She also understands that working with large brands to leverage her significant audience and social media following are win/win opportunities. Courtney has deep experience creating content that she knows her followers will find engaging and also benefits her partner brands.
Courtney writes the blog French Country Cottage where she shares lifestyle, design, DIY & the ongoing renovations of her 1940’s cottage. When she isn’t behind the computer blogging she acts as photographer and stylist for several top magazines. www.frenchcountrycottage.net
For more on our exciting sessions, check out our complete agenda.