How To Do Keyword Research

After you have determined your SEO objectives, you are now ready to begin researching the keywords on which you will build your content marketing strategy. Keyword research is one of the most important, high-return activities in which you can invest your time. When properly done, keyword research will give you a better understanding of your customers, ever-changing market…

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How to Set SEO Goals and Objectives

SEO (Search Engine Optimization), once the domain of specialists, has now become a mainstream marketing activity. SEO can have a dramatic effect on the traffic that you draw to your website; the perceived quality, relevance, and trustworthiness of your brand; and the amount of revenue that you can generate through your website. Like any other…

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How Search Engines Affect Your Blog's Traffic

At the last Design Bloggers Conference, Doug Cook gave a fascinating and highly informative presentation on Search Engine Optimization (SEO). The bloggers were so interested in what he had to say, that Doug probably could have talked for another hour. One of the key questions that Doug did not have time to delve into very deeply was…

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