HubSpot’s Report on Inbound Marketing Trends

HubSpot’s new trend report is out and we’re excited to share the highlights and compare the climate for marketing within the design industry.


Report Highlights

Here’s a preview of some of the major findings from the report which was compiled from data from 1,600+ B2B and B2C marketers around the world and across industries.

-Short-form video content like TikTok and Instagram Reels are the most effective type of social media content
-Videos are the top content marketing media format for the third year in a row
-Social media is the #1 marketing channel in 2022
-Instagram, YouTube, and Facebook are the top 3 social media platforms marketers are using in 2022
-83% of marketers believe it’s more effective to create higher quality content less often
-Facebook has the best ROI for social media ads versus other platforms

The report includes trend data on these categories:

Emerging trends in marketing and marketing benchmarks

Content marketing

Social media marketing

Email marketing

Digital advertising

Video marketing

Influencer marketing

B2B and B2C marketing

Future marketing predictions

The data revealed that influencer marketing will continue to rise, marketers should invest in short-form video, and content audits should be part of every marketing org’s strategy.

HubSpot’s Inbound Marketing Trend Report

What We’ll Cover at the Design Influencers Conference

At the Design Influencers Conference in August, we’re stoked about the session on Mastering TikTok and Instagram Reels Trends presented by Kyla Herbes. Kyla is the founder and creator behind the interior design blog House Of Hipsters, where she shares corners of her home, daily doses of interior inspiration, style tips, and inspires her 700k+ followers to do it themselves. Most recently, Kyla was a One Room Challenge Featured Designer, named a Better Homes & Garden Style Maker for the 3 years in a row, and was featured on House Beautiful for her kitchen renovation with Cambria.

When TikTok exploded during the 2020 pandemic, and Kyla went all in on the platform. As a result, she was hired by TikTok to become a Creative Learning Partner, and her account was featured in FurnitureLighting & Decor Magazine, Yahoo News, Southern Living, and Exhibit A as one to watch in the home decor niche.

Emily Shaw Content Creator Extraordinaire

Additionally, we’ll hear from another TikTok sensation Emily Shaw in our closing keynote. Emily, best known under her TikTok handle @emilyrayna, went viral with her series that followed her journey as she completely renovated her parents’ home as a surprise over the course of one month. Her YouTube Channel and TikTok are @emilyrayna, and her Instagram is @emilyraynadesigns, are now destinations for decor and design content, budget-friendly home projects, and her series “DM DIY,” where she helps solve her viewers’ biggest design dilemmas. She graduated with a degree in Interior Design/Architecture and currently lives in New Hampshire.

Other Relevant Marketing Topics at the Conference

Andrew Davis, a jaw-dropping marketer and influencer, will astound you with his energy and wit when he presents his keynote talk: Limit Less – How Successful Influencers Increase Revenue, Generate More Leads, and Spread Their Message in a Crowded Marketplace.

Jaw-dropping marketer and influencer Andrew Davis

At the conference, you’ll also find topics on email marketing, podcasting, how to work with influencers, creating successful commercial lines, SEO, and so much more. Check out the updated Agenda.

You’ll also meet other influencers and aspiring influencers, designers and innovators. Hurry, 75% of the discounted rooms in hotel block are sold. Register and book your hotel and travel now!