Macala Wright is a Los Angeles based digital media expert, retail journalist and social media personality. She is widely recognized as a social media pioneer and digital futurist in the fashion and lifestyle industries.
Wright has built one of the most notable retail business blogs, FashionablyMarketing.Me, in the space and has successfully worked for eBay Fashion, WWDMAGIC, MAGIC Trade Shows, Teen Vogue, Cynthia Rowley, American Express, Brand Licensing Expo and many lifestyle retailers.
In 2009, Wright partnered with venture capitalist Jeff Keni Pulver to help create the first ever social media, Twitter conference, known as the 140Conf, in London and New York. For the conference, Wright created an international series on how medium-size retailers, luxury and fashion brands were using Twitter to market their product lines. Since then, Wright has become a notable speaker and educator, speaking in New York City, San Francisco, Los Angeles, Sydney, Australia and Singapore, Southeast Asia. Wright frequently writes about retail, e-commerce and technology for CNN’s MASHABLE . Wright has been quoted or has had research cited in The New York Times, ADWEEK, Women’s Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Los Angeles Times, Apparel Magazine, Direct Marketing News, The Next Web, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton.