2025 Agenda

Attendees pick up badges, swag bag, event guide, and influencer/brand meeting information.

Get acquainted with your colleagues with a glass of bubbly before the conference kick off!

Humans innately require community and connection; it’s a species thing. As the digital age emerged with new tools for connection (i.e. social media and messaging) we adapted community building and conversation styles to leverage the advantages of our new digital tools. Now, new tech (like AI) fast-forwards users to higher levels of agreeable content. What skills will our species rely on for creating meaningful connections in the new age? If, REALLY KNOWING A PERSON is important, what important steps will be required of all of us?

Join Adam for this opening presentation on his early research and conclusion on being seen and seeing others in a filtered digital age.

Madeline Stuart is a leading member of the Los Angeles design community whose projects reflect a collaborative relationship between architecture and furniture, function and form, client and designer and whose wide-ranging clientele comes from the entertainment industry and the world of business and finance. Equally at ease designing a 1920’s Hollywood hacienda, a Fifth Avenue Manhattan apartment or a Rocky Mountain retreat, Stuart stresses, above all else, the fundamental marriage of integrity and beauty.

Over the past 30 years, the work of Madeline Stuart Associates has been featured in numerous publications including, World of Interiors, Architectural Digest, Elle Décor, Veranda, Town & Country, and House Beautiful. The firm has been distinguished by its inclusion on the AD100, and Elle Décor has included Madeline on their A-List as one of the top designers in the country.

Collaborate with Natural Curiosities to create your own branded art collection and turn your creative vision into revenue – presented by Christopher Wilcox, Founder + Creative Director, Natural Curiosities

Shuttle bus drivers will be holding signs for CIA Greystone Reception

If you want to be dropped off in downtown Napa, you’ll be responsible for finding transportation back to the Meritage.

Take a moment for yourself and your spirit to set your intentions in a moment of calm.  hold time for yourself to shift your perspective, add positive vibes and be in the moment as  you are guided  through a journey of wellness through words, crystals, and an open mind. Aviva provides the crystals which are yours to keep, you bring your open spirit!

Elevate your mornings with a complimentary Breakfast from our host hotel.

Roundtable Chairs host a series of conversational sessions for small groups during breakfast.

One of, if not the most viral topics on social media today is wellness. How to live it, eat it, breathe it, wear it, achieve it, maintain it. Every content creator has their own definition and best practices, but the truth is, there is a science to living well. Join award-winning interior designer and author Lisa Staprans for an intimate conversation on the neuroscience of beauty. Discover how her technique blends the spiritual and scientific worlds together in a physical space to create restorative interiors.

• Explore the world of neuroscience of beauty.
• Discover Lisa’s science-backed approach to designing for wellbeing,
• Learn how to apply Lisa’s principles into your projects and content.

Join in for the inspiration from Maggie McGaugh, a leading influencer boasting 1.4 million Instagram followers and 1.5 million TikTok followers. Maggie brings extensive knowledge on a variety of social media-related topics. She will kick off her presentation with a 5-10 minute introduction sharing her personal journey and success story. Learn firsthand how Maggie leveraged her unique style and content to build a powerful presence in the luxury home design space. Gain valuable insights into the strategies she uses to engage her audience and maintain her influential status across multiple platforms.

Build your business and create additional revenue streams for your interior design business through the use of affiliate marketing. Holly will guide you through the steps to start this as well as share ideas of how to implement with existing and future clients. You’ll discover how to build the presence on social media platforms; ways to share your branded content; and the tools to simplify the process as well as extend the reach to your untapped client base.

Key takeaways:

• Learn what is affiliate marketing and how to use it
• How to create additional revenue streams to your traditional design business
• Social Media tips for expanding your affiliate marketing reach to new potential clients.

It’s not the size of your social following that dictates whether your brand is wildly successful. Learn how to land big deals, build a loyal core following, and get great PR as a small brand.

Key takeaways:

• Creative high-profile (and high-paying) partnerships you should be landing for the best ROI for you and the partnering brand.
• Building your portfolio and PR opportunities through partnerships.
• How to build (and train) the type of following that is engaged and drives your business forward.
• Identifying factors that move the needle, and ones that don’t as a small business. Tools to set less important but necessary tasks on autopilot using automation.

Getting your brand in front of a national audience requires an entirely different strategy—from brand messaging to marketing—than selling local design services. Whether you’re dreaming of a
book deal, a product line, or making the AD100 list, Sandra Funk and Nicole Heymer will give you the steps to evolve your brand from local influence to national attention.

Key Takeaways:

• Exactly what it takes to go from the “nine big local projects per year” mindset to an engaged national audience
• Strategies to increase the perceived value of your brand on a national scale
• 3 steps you can take now to put yourself on this track

Award-winning Interior Designer and author, Lisa Staprans literally wrote the book on the neuroscience of beauty; a design philosophy centered around wellbeing with the science to back it up. Based in the Bay Area, Lisa is known for creating transformative spaces that envelop, heal, and nurture by weaving the spiritual and scientific worlds together. A proponent of living well in spaces designed to enhance the human experience, Lisa speaks to the power of design in her first book, The Soul of Design and through her many speaking engagements. In light of the recent tragedies in LA, the topic of healing, restorative spaces could not be more timely. A two-time breast cancer survivor, female entrepreneur, and neuroscience of beauty expert, she is poised to speak with authority and profound understanding on various subjects.

An award-winning veteran of six San Francisco Decorator Showcases, Tineke Triggs is an artist with an eye for function, adept at the highly inventive and original.  Design Mixology: The Interiors of Tineke Triggs; Inspired by designers who break away from the pack, Tineke Triggs is known for creating soulful, artistic and imaginative interiors. By mastering both the art and science of design, her work gives rise to a distinct form of design mixology―each home as individual as each of her clients. This book includes an eclectic mix of projects from ski houses in Lake Tahoe and beachfront getaways in Northern and Central California, to reimagined period Victorians to modern homes in Marin County and Silicon Valley.

Join Ashley Grigg, Amber Guyton, Jamie Merida, Jeanne Chung, and Ben Muller for this informative session. Everyone knows High Point is an amazing shopping and sourcing venue as well as new supplier discovery. But what has developed is that people come to shop, but the networking opportunities and educational possibilities have turned HP MKT into one of the best influence building opportunities available in the industry. Today we have a panel of speakers that will share some of the things they have experienced at market that built their standing in the industry which turned into meaningful outcomes in their businesses.

In this dynamic session, we will explore the ever-evolving landscape of social media and how recent algorithm changes and the integration of AI are reshaping the way influencers and brands connect with their audiences. From entry-level influencers to national brands, understanding these shifts is crucial for staying ahead in the competitive world of home and interior design. Join us as we delve into practical recommendations and strategies for leveraging AI to enhance your marketing efforts, boost engagement, and make a lasting impact. Whether you’re just starting out or looking to refine your approach, this talk will provide valuable insights to help you thrive in the digital age.

Join us for this informative session on key legal concepts and issues for influencers and brands alike.  This discussion will provide attendees with an understanding of intellectual property concepts relevant to the influencer marketing space, the FTC’s regulations around influencer marketing, and provide practical solutions to mitigating the legal risks and challenges in this field.

Known for his influence on modern wine culture, Hardy Wallace has garnered attention for his innovative approach to brand building in the wine industry. With a remarkable track record of creating two thriving wine brands through the strategic use of social media, Hardy is set to deliver an insightful presentation on the intersection of tradition and digital innovation in wine marketing. Attendees can expect to delve into Wallace’s journey of harnessing the power of social platforms to engage and educate consumers, emphasizing the importance of storytelling and community-building in establishing a loyal following. His talk promises to offer invaluable lessons on leveraging digital tools to navigate and succeed in today’s competitive market landscape.

Key Takeaways:

• Learn how to define your brand effectively and streamline your content creation process for maximum impact.
• Discover essential equipment and online programs that are crucial for executing successful digital marketing campaigns.
• Gain insights into best practices and strategies from Hardy’s top list of influential books, courses, podcasts, etc.

Hardy’s talk and tastings are sponsored by Crypton Fabric, who will have a moment to remind you why you should never try any of this without the right protection!

Curate a “cocktail” of crystals to take home with you while learning about their properties. There are simple ways to layer in nature to inspire positive energy around you. Aviva invites you to see how you can celebrate and honor our precious Earth by bringing in natural elements in your life and upcycle materials in unique ways.

Join Kate Rumson and Ryan Saghian for our keynote session moderated by Jaime Rummerfield

Improving your company’s financial picture doesn’t have to be a scary and daunting prospect. This session offers practical tips and tricks for interior designers seeking to put their business on solid financial footing . Learn simple solutions that every business owner can understand and implement, especially the specific challenges and demands facing entrepreneurs in the interior design industry – Greg offers practical tips and tricks for design professionals seeking to put their business on solid financial footing. Learn simple solutions that every business owner can understand and implement, especially the specific challenges and demands facing entrepreneurs in the interior design industry.

Greg is a managing partner at Blackburn Capital. He has led companies through turnarounds, mergers, acquisitions, and other significant financial events. As a former business owner, he knows what it’s like navigating through good and tough times – and how both situations bring unique questions about the right financial decisions.

Discover how AI continues to revolutionize the home design space, not only enhancing processes but also freeing up valuable time. This session will explore how artificial intelligence can transform your projects from initial planning and budgeting to final touches and ongoing relationships management. Learn about AI’s role in creating photorealistic renderings, accurate quoting, reimagined layouts, and automated documentation. This session is perfect for designers and leaders eager to integrate cutting-edge technology to streamline their workflows and reclaim time for life beyond work. Join us to gain actionable insights that will elevate your designs and buy back valuable time.

Shuttle bus driver will have sign for Artesa Winery.

artesawinery.com