Design Influencers Connect 2021
Digital Events Agenda
Download for Virtual Guide PDF for May 3-4 Event
If you pre-registered for the May event but did not receive the ticket and instructions to access,
contact info@design-bloggers-conference.com
Digital Event Three: May 3-4, 2021
Skills and Platforms
Monday, May 3, 2021: Day one
1:00PM-1:45PM
Log into Our Virtual Platform (Hopin) and Get Ready for the Event
Available to pre-registered attendees who have received a free ticket link to enter the platform.
1:45PM-2:00PM
Welcome and Introductions from Adam Japko
2:00PM-2:45PM
Create Impact with Social Media in 2021 (and Beyond)
Discover strategies to level-up your social media to further spread your message to the ideal audience.
• Get insight into what’s working in 2021. Find out what platforms are most relevant and which are losing influence this year.
• Figure out what platforms will give you the greatest return. Determine whether to add TikTok, Clubhouse, and/or podcasting to your strategy and whether it’s time to reduce your time on Instagram, LinkedIn, Pinterest, Facebook, or Twitter.
• Discover how to make maximum impact with minimum time so you don’t spend all day on social media.
Whitney Lauritsen is a podcast host, social media advisor, and well-being coach and creator who shares lifestyle practices and product recommendations that improve the quality of body, mind, and planet. She explores mental health, mindful living, and sustainability on This Might Get Uncomfortable and WhitneyLauritsen.com, and advises creative entrepreneurs with digital marketing that amplifies their passions.
Passionate about business, Whitney advises creative entrepreneurs with digital marketing strategies that amplify their passions. She regularly coaches, consults, and presents on social media trends, influencer partnerships, and content monetization. A six-year stint teaching workshops at the Apple Store advanced her tech knowledge and experience. She has participated in business programs led by Google, Facebook, and Scripps Network. Recognized by her colleagues as a connector, Whitney has run numerous wellness industry events at YouTube Space, during the Natural Products Expo, and on Clubhouse app.
2:45PM-3:15PM
Brand Collaboration Presentation Overview
Monogram, Crypton + Universal, and Jaipur Living, will share their goals, strategies, and tactics when working with influencers.
New! Influencer Mentor Session presented by Jana Platina Phipps of Trim Queen; Jeanne K. Chung of Cozy Stylish Chic; Leslie Carothers of Savour Partnership will preview their session and will be poised to answer your most pressing influencer marketing questions on Day Two!
3:15PM-4:00PM
Instagram Tips and Strategies for 2021
Instagram remains the preferred platform for design influencers and designers. Over the last year the platform has exploded with new features and tools that enhance discoverability, rich content, engagement, and ROI for marketers. SEO, reels, messaging, chat, IGTV and more have enhanced the platform but demand more focus and management by the content creator. Kyla Herbes will walk you through much of this functionality and their specific values.
Kyla Herbes is the founder and creator behind the interior design blog House Of Hipsters where she shares corners of her home, daily doses of interior inspiration, style tips, and inspires her 700k+ followers to do it themselves. Most recently, Kyla was a One Room Challenge Featured Designer, named a Better Homes & Garden Style Maker for the 3 year in a row, and was featured on House Beautiful for her kitchen renovation with Cambria.
4:00PM -4:45PM
Email Jump Start!
Forget all the complicated things you’ve heard about email marketing! In this engaging presentation, you’ll learn:
1) How to get more email subscribers FAST
2) What to send to your email list that will get opened and clicked
3) How to automatically deliver the right content to your readers at the right time
Discover actionable techniques that get results, see examples of real campaigns to inspire your creativity, and discover the tools that you need to help you "jump start" your email marketing efforts.
These revolutionary tactics take advantage of content you’ve already created, slash the amount of time you spend managing your subscribers, and provide more value to your readers than you ever thought possible.
These are tried and true techniques that have helped many successful creators to grow a list, increase their traffic, and ultimately make more money with their engaged email subscribers.
Email Jump Start! is taught by Matt Molen, CEO of Email Crush. He is the creator of Email on Autopilot (www.emailonautopilot.com), the premiere course for content creators that want to transform their email list into their most powerful marketing tools.
In addition to the course, Matt provides one-on-one consulting & personal coaching to some of the world’s top influencers, bloggers and creators.
On a personal note, he enjoys quiet walks on the beach, has a deep rooted fear of frogs, and secretly dreams of becoming a backup dancer for Taylor Swift.
4:45PM-5:30PM
Speed Networking
Hopin's networking feature will randomly match attendees to meet and connect face-to-face. Be prepared to use your camera and microphone. You'll have 5 minutes to chat and then the program will automatically pair you with another attendee!
Day One of Event Three adjourns at 5:30PM
Tuesday, May 4, 2021: Day Two
1:00PM-6:00PM
Expo Networking- Visit Sponsor Booths
Don't miss visiting Monogram, Crypton, Universal, JAIPUR LIVING, Norwalk, and ultraviolet agency – click the button with a special offer in each of the Sponsor booths for a chance to win $250 gift cards - we'll be announcing two winners the week of May 10th.
1:45PM-2:00PM
Welcome and Introduction by Adam Japko
2:00PM-4:00PM
Brand Presentations #1- #3
Brands will discuss opportunities for their brand and introduce influencer programs and brand style to design influencers. Determining the right "fit" for influencer/brand collaborations may be the single most important foundational factor for influencer marketing success. Participating in these sessions allows influencers to determine if a particular brand relationship feels "on brand" with influencers' style and content, permits authenticity that aligns with influencers' audiences, permits suitable creative freedom, offers brand affinity (already believe in the product), and can be built on trust/professionalism.
Presenting Sponsors:
2:00PM - 2:30PM
Brand Collaboration Presentation #1 - Monogram
Join the Monogram team as we talk about designer programs, ways to engage with our products and have fun LIVE from Louisville with Chef Brian. He will be making a tasty appetizer in our amazing 5:1 Advantium Wall Oven and pairing it with wine stored in our Sommelier Wine Refrigerator. Not only will be talking about what food pairs well with a specific wine, but we’ll also explore how our products pair well with today’s kitchen designs.
Presenters:
Rebecca Robinson, Senior Area Sales Manager, Monogram
Alexandra Skobel, Senior Manager, Monogram Design Center
Chef Brian Logsdon
Courtney Burge, Lead Marketing Specialist, Monogram Design Center
Sponsored by:
2:30PM -3:15PM
Influencer Mentor Session with Jeanne, Jana, and Leslie
Ask questions of 3 experienced design bloggers/influencers regarding your website, blog, social channels strategies and techniques.
Jeanne K Chung is a Southern California-based luxury interior designer that is known for her eclectic design aesthetic that bridges classic design principles with a modern twist that is fresh and exciting, yet still warm and inviting. Since founding her design blog Cozy Stylish Chic, in 2013, Jeanne has become recognized as an influencer in the industry and has worked closely with brands, oftentimes attending trade shows on their behalf, where she regularly speaks on designer panels. She has worked with the High Point Market Authority continuously since 2014 and has spearheaded and followed through with a program to bring and mentor new designers at market. Jeanne continues to write for the Cozy Stylish Chic blog to report on her findings at the various trade shows she attends, the season’s current design trends, and to provide her fresh outlook on design.
Jana Platina Phipps, the Trim Queen, is a trimmings expert known for her refined vision in the use of embellishment in home decor, fashion, and DIY. She customizes textile programs for the home industry and consults for manufacturers, using her skills at connecting and collaborating to activate business growth. As the Trim Queen, she chronicles how she and the design community use trimmings as a powerful design tool on her social media channels and blog, believing “Embellishment is a creative form of self-expression.”
Jana is an entrepreneur, influencer, educator and mentor. She teaches Instagram Agility to help creatives and brands leverage their social media to reach their goals through engagement. During COVID she also launched EmbellishBox kits empowering people to create luxury DIY crafts using her materials, videos and joining customized Zoom workshops.
Jana leads industry design tours during High Point Market, in NYC, and an artisan-focused tour called Maker Tourism in Venice, Italy which recently went virtual as a series called Breakfast in Venice.
Mentoring is important to the TrimQueen and she is active via SCORE, WithIt, and the Young Textile Professionals. Jana lives in an historic home in the Hudson River Valley with her husband Lang, and their two children Wilton and Giovanna.
Leslie Carothers, is a 39 year veteran of the home furnishings and interior design industry. She started her business, Savour Partnership, 19 years ago and pioneered the use of social media and influencer marketing within the home furnishings and interior design industries.
She has worked on digital marketing and influencer marketing initiatives with every industry stakeholder - furniture manufacturers, furniture retailers, national shelter magazine publishers, software providers, national tradeshows, and interior designers.
She is the co-editor of the consumer facing lifestyle magazine, Seasonal Living Magazine, and also provides overall strategy, implementation and amplification services for both brands and interior designers on all aspects of their digital and influencer marketing activities and their 24/7 revenue generating initiatives.
Some of her clients have included Meredith Corporation, Cargill’s BiOH Polyols division, The New Traditionalists, Casa Marron, Be Outspoken, World Market Center Las Vegas, ICFF, Hadley Court, Rebecca Reynolds, Sharon Sherman, Mitzi Beach, John Kelsey and Sally Wilson of Wilson Kelsey Design, Laura and Cliff Muller of Four Point Design Build, Sharon Sherman and many others.
Leslie runs a vibrant Facebook Group for interior designers, Design Wealth, to help interior designers understand all aspects of passive income creation, including how to drive traffic to their websites and blogs. Issues of industry interest are also discussed at length. To Request To Join: http://facebook.com/groups/designwealth.
She is also the owner of the Clubhouse Club, #DesignCoffeeChat, where the furniture and interior design industry gathers informally every Saturday morning at 10 am ET to discuss what's on their minds. To join: https://www.joinclubhouse.com/club/design-coffee-chat
Leslie was named by Home Furnishings News Magazine as one of the Top 40 Most Inspiring Women In Home. In addition, she was voted in by her peers as one of Modenus’ Top 50 Influencers In The World of Interior Design for 2020 and named as one of the Top 200 Influencers in Interior Design for 2021.
Leslie is a well-known speaker, having keynoted Lightovation at Dallas Market twice, as well as the Interior Design Society’s national conference. She has spoken at the prestigious Design Influencers Conference, the Antiques and Design Center at #HPMKT ,World Market Center Las Vegas, the Bold Summit, and has been a member of many panels at the National Kitchen and Bath Industry show.
Her well regarded blog on her business website, https://www.savourpartnership.com/blog, gives interior designers many tips for how to uplevel their business.
In 2021, Leslie was featured as an influencer on Forbes.com, and for 9 years, she wrote Furniture Today’s *Retail Ideas* blog. Leslie writes extensively on digital marketing for other publications and has also been quoted in and/or featured in many other articles in trade publications on all facets of branding and driving sales conversions through digital marketing channels.
In 2021, Leslie will be launching her own lifestyle blog, in addition to her other activities, https://www.designhappyliving.com.
Leslie is a long time volunteer on the board of the Bienenstock Furniture Library and, in her spare time, is a friend to many, an amateur nature photographer, a reader, and a collector of children’s illustrated books.
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3:15PM-3:45PM
Brand Collaboration Presentation #3 - Jaipur Living
Presenter:
Sasha Wallace, Marketing Production Manager, Jaipur Living
Sponsored by:
4:00PM-6:00PM
Expo Networking- Visit Sponsor Booths
Don't miss visiting Monogram, Crypton, Universal, JAIPUR LIVING, Norwalk, and ultraviolet agency – click the button with a special offer in each of the Sponsor booths for a chance to win $250 gift cards - we'll be announcing two winners the week of May 10th.
Day Two of Event Three adjourns at 6:00PM
Wednesday, May 5 - Day Three
10:00AM - 5:00PM
Our Virtual Event Platform (Hopin) is open and available to conduct or host one-to- one meetings that have been pre-scheduled during the event on Monday and/or Tuesday.
No sessions taking place or formal agenda for Wednesday.