Attendee Profile: Claudia Juestel of Adeeni Design Blog

In addition to running my own interior design firm Adeeni Design Group I have been writing for SFLuxe and Reside, two San Francisco online publications since the Summer of 2009.  In my position as design and architecture editor I cover what is happening in design and architecture around the Bay Area and interview icons of design and arbiters of style for my series “Tea With Claudia”. To express a more personal side and to share random reflections of what I find beautiful and thought provoking I decided to start my own blog, which I took public in July of 2010.  There I introduce new articles for SFLuxe, as well as write about my experience and interests, ranging from architecture, design and art, fashion and travel to cooking and entertaining.  I often provide a more European perspective and cover subjects related to my homeland Austria, celebrating its riches in culture and history.  I also love supporting masters in their fields who may not yet have received the recognition they deserve; and so I just added a series called “Unique Talent”, which features artists, artisans and craftsmen with unique skills and designs.

In my design practice we emphasize bespoke interiors in a variety of styles, driven by the architecture of the home and the personal life-style of each client.  We cover anything from traditional to modern and from rustic to elegant, whatever the project requires.  We just completed a chic art-driven coffee and wine bar in San Francisco, CA.  While I have had the pleasure of working outside the Bay Area and overseas, we are currently mostly working in California, including a turn-of-the-century farmhouse in Walnut Creek,  a historic Italianate mansion in Diablo, a French cottage in Carmel, and a contemporary artist’s apartment in San Francisco.  One of my biggest passions in design is creating on-of-a-kind furnishings for our clients.  We design everything from casegoods and seating to rugs, fabrics and lighting.  It is so satisfying to know that these clients own and enjoy something perfectly tailored to them, which nobody else has.

I am inspired by so many sources, travel always being on top of the list.  But while often being tied to my work too much my armchair travels take me to other blogs, magazines, and books, where I often find much stimulation.  I have a passion for the exotic, which I often incorporate into my design.  I love meeting people from other cultures and learning about their way of life.  But I cannot always find the time to visit fascinating places like India or Thailand.  So I am happy to meet exiles from all over the world right here in my back yard, or to come across exotic objects at antique shops and flea markets, all of which can stimulate great design ideas.   I find it so important to always learn new things, both professionally and personally.

At the conference I am looking forward to spending time with some of the seasoned design bloggers I have been following, such as Ronda Carman of All the BestCristin Bisbee Priest of Simplified BeeScot Wood of The Adventures of Tartan Scot,  and new I ones I should know.  I am excited about the opportunity to meet people face to face outside our virtual world and to learn more about their passions and dreams, and what works for them.  I know that such kind of interaction will be very stimulating.  I can’t wait!