Jeff Andrews with Sophie Donelson in a Keynote Conversation
We’ve just announced another Keynote entitled, Your Creative Voice: Developing a unique one and using it to power your brand – a conversation with interior designer Jeff Andrews and Sophie Donelson.
Author and editor Sophie Donelson speaks to her friend, Los Angeles interior designer Jeff Andrews, about how authenticity, originality and POV helped fuel the success of Jeff’s business and influential brand and how to find and empower your own unique voice. Their chat will touch on Jeff’s career arc — from emerging designer to a portfolio of A-list celeb clients, international TV and media coverage, and licensed product deals. Jeff will offer tactics for cultivating a unique perspective (as well as clients who support it), how to deliver a signature look through traditional brand extensions like product collections and books to newer outlets like digital brand extensions, how to stay on brand as your personal style evolves, and ways to keep a robust business while standing your creative ground. Jeff’s first book, The New Glamour: Interiors with Star Quality, will be released by Rizzoli in March 2019.
About Jeff Andrews
Internationally celebrated interior designer Jeff Andrews creates sophisticated yet livable interiors for families and celebrities alike. His work has been featured in top shelter magazines around the globe, including Architectural Digest, Elle Decor, Veranda, and House Beautiful. Jeff has a furniture line with A. Rudin, a wallpaper line with Astek Wallcoverings, a wood surfaces collaboration with Jamie Beckwith, and a rug collection with Mansour Modern. He has received numerous awards from California Home + Design for his work, as well as the Hue Award from Benjamin Moore.
About Sophie Donelson
Sophie Donelson is an author and design editor. She was most recently Editor in Chief of House Beautiful where she inspired a new generation of design lovers to embrace color and happiness at home.
Sophie has held editor positions at Hampton Cottages & Gardens, Elle Decor and Martha Stewart’s Blueprint magazines. As an independent journalist she wrote for the New York Times, New York magazine, The Wall Street Journal, and The Globe & Mail.
During a five-year detour from publishing, Sophie advised digital and retail startups including C. Wonder, Curbed and Business of Home, where she was also the original on-air host of Editor TV.
Donelson’ s national TV appearances include the TODAY Show, Good Morning America, and Open House.
A contributor to several volumes on home design, Sophie’s 2017 book Style Secrets: What Every Room Needs quickly became a bestseller. Her next, House Beautiful Dream Homes: Intimate House Tours & Dazzling Spaces, publishes in April.
Another keynote will be announced shortly so please stay tuned!
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