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Design Influencers Conference
March 1-3, 2020
Grand Hyatt San Francisco
San Francisco, CA

2020 Agenda

Sunday, March 1, 2020

10:30AM - 7:30PM

Registration & Information Desk Hours
Pick up your badge and swag bag at the registration desk at the Grand Hyatt San Francisco hotel

Conference Kick-Off: 1:00PM

Influencer & Brand Track Sessions                                                                                      

Influencer Track Sessions located in Grand  Ballroom
Brand Track Sessions located in Conference Theatre  

Brand Track Sponsored by:
High Point Market Authority

1:00PM-1:30PM

Influencer Breakout #1:
Approaching the Organized Influencer Marketing Era - It’s Been a Long Convoluted Trip

Around 2005 Blogger, followed by a fledgling WordPress development community and platform, created overnight Interior Design darlings; committed to the hard work of regular blogging. Facebook, Twitter, and Instagram sequentially appeared and provided accessibility to thousands of Luxury Design pros looking to build online brands to drive offline business. Today, content swirls on a handful of old and new digital platforms, but offline paths to influence now commingle inside the best Influencer Marketing plans; books, lines, show houses, public talks, private tours, elite memberships, TV, events, etc. Hear from influencers that started early, but evolved and adapted as Influencer Marketing entered newfound stages of sophistication.

Moderator:
Mugs Buckley
Head of Media and Partnerships

Chairish

Scot Meacham Wood
Principal and Interior Designer
SMW Home

Brand Breakout #1:
Brand Ambassadors and Influencer Marketing: A Case Study: Sherry Qualls and Jonathan Rachman

Rohl developed a brand ambassador program in key markets. Working with influencers in each market, a multimedia program developed. Learn how this program worked from both influencer (Jonathan Rachman) and brand's (Rohl) perspective. Hear how to select the right influencers, assess and vet the collaboration, design program steps from beginning to end, what worked best, and ROI measurement for both brand and the influencer

Sherry H. Qualls
CEO and Owner
Whitegood

Jonathan Rachman
International Interior Designer

2:00PM-2:30PM

Influencer Breakout #2:
Increasing Brand Credibility + Visibility: Press, Paid Speaking + Partnerships

Do you want a feature in Architectural Digest, the mic on a High Point Market panel, or a partnership with Kips Bay Show House? But are you concerned about a lack of strategies, time or clarity to make those next steps happen? Rachael Bozsik is an International Keynote Speaker and Thought Leadership Coach who specializes in coaching creatives to define their personal brand and land prestigious press, paid speaking, and partnerships. In this session, Rachael walks you through her signature 6 step system to gaining credibility and authority within your niche.

Rachael Bozsik
International Keynote Speaker and
Thought Leadership Coach

 

Brand Breakout #2:
How Savvy Brands Partner with Influencers

These days, designers and influencers have countless options, and brands are missing opportunities to make themselves equally sought-after. In this talk, Kate O’Hara of Martha O’Hara Interiors, will share how smart brands are going outside the traditional box to offer value and partnership opportunities to the influencers who can move the needle for their companies. Kate will explore the difference between being good and being sought-after by influencers; what designers are looking for in industry partners; how to reach designers and influencers; and thinking outside the box and creating meaningful ROI.

Kate O’Hara
CEO + Creative Director
Martha O’Hara Interiors

2:45PM-3:15PM

Influencer Track Breakout #3:
Using HENRY Clients and Influencer Marketing: Achieve Success Through Creative Freedom

HENRYs (High Earners NOT Rich Yet Millennials) are all about the state of great comfort and extravagant living.  Use luxurious touches to give your HENRY clients the insta-famous lifestyle they crave along with the practicality they need. Instead of feeling chained by the inspirational images that flood the influencer market, take the opportunity to take risks and create something new. Rise above traditional “influencer” content noise and define your own influence.  Garrison will show you ways to go to the mountaintop through inspiration and embracing your craft

Garrison Hullinger
Principal
Garrison Hullinger Interior Design

Brand Track Breakout #3:
Working with Influencers - Best practices and Lessons Learned

Brand and influencer partnerships may seem magical, but the picture-perfect sponsored posts you see on Instagram are the result of careful planning, creativity, hard work, and analytics. And they begin with pairing the right influencer with the right brand. Jennifer will share some hard-earned learning from the Ultraviolet agency, an organizer of influencer marketing programs for the design industry.

Jennifer Smiga
Founder/Chief of Social Connections
ultraviolet agency

General Sessions:

General Sessions will be held in Grand Ballroom.

All attendees from the Influencer and Brand Tracks are invited to participate.

3:30PM-4:15PM

General Session #1:
Nurturing Prospective Clients

Sandra Funk, founder of House of Funk, and Nicole Heymer, founder of Curio Electro, will discuss how to nurture potential clients, why it matters to your business, and how it works.  Hear best practices for creating purposeful email lead nurture campaigns.  This session will feature 3 distinctly different nurturing approaches while letting marketing automation do the worth.  Understand sequencing that feels human and the various sophistication levels of different email platforms.

Sandra Funk
Founder and Principal Designer
House of Funk

 

Nicole Heymer
Founder
Curio Electro

4:15PM-4:45PM

Networking Break for All Participants

4:25PM - 4:45PM
Sponsored Breakout Session TBA:
Seating is limited and RSVP requested 

 

4:45PM-5:30PM

General Session #2 and Opening Keynote: Alexa Hampton

Alexa Hampton

5:30PM-5:40PM

Special Announcements

5:40PM-7:30PM

Welcome Reception at the Grand Hyatt hotel - all participants invited to attend.

8:00PM-10:00PM

Official Sunday After Party- TBA

 

Monday, March 2, 2020

General Sessions

General Sessions will be held in Grand Ballroom.

All sessions on Monday are General Sessions- all attendees from the Influencer and Brand Tracks are invited to attend.

7:30AM-8:30AM

Coffee with Exhibitors and Sponsors

7:30AM-8:30AM

Pre-Conference Session 1: Mentor Roundtable Q&A with Influencers (to be announced shortly)
Space is limited and RSVP required

Pre-Conference Session 2: Maximizing Your High Point Market Potential

Space is limited and RSVP Required- learn more

8:30AM - 9:10AM

Tenth Annual Welcome: The Year of the Nano-Influencers

Celebrating our joyous long strange trip since the Design Bloggers Conference launch in 2011, your 2020 Design Influencers Conference trips to San Francisco to celebrate the confluence of its 10th anniversary and the global embrace of the NANO-INFLUENCER. The welcome session helps you orient your own opportunity and standing inside the luxury home design industry's powerful nano-influencer wave.

Adam Japko
Founder and CEO
Esteem Media and
Design Influencers Conference

 

Stacy Kunstel
Stylist, Editor, Producer, and Author
Co-Founder, Dunes and Duchess

 

9:10AM-10:00AM

Keynote: Nate Berkus

Nate Berkus

10:00AM-10:45AM

Networking Break with Exhibitors and Sponsors

10:30AM - 10:50AM
Sponsored Breakout Session TBA:

Seating is limited and RSVP requested

10:45AM-11:15AM

Building Influence Your Way: Organic Influence Case Study 

Influence building for business success has never been wholly reliant on digital content creation.  Sometimes, following wholly organic paths that appear opportunistic engender influence and notoriety. Kim Salmela, insisted on doing it her way; making strong forward thinking decisions at key inflection points in her career.  Caroline Hipple of Norwalk has had a bird’s eye seat over the past years and will interview Kim as she shares stories and advice for building influence organically.

Kim Salmela
Furniture and Interior Designer

 


Moderator:
Caroline Hipple
President
Norwalk Furniture

11:15AM-12:00PM

YouTube Video Marketing for Luxury Design

On August 23, 2019, Michel Smith Boyd announced he had launched his own attention-grabbing video series and YouTube channel How To Luxury. He quickly shared that “It’s probably one of my most vulnerable undertakings ever.” YouTube video content marketing has proven to be the most effective Influencer Marketing platform yet for fashion and luxury industries beyond Luxury Design.  Michel will share what drove this decision, how it fits into his overall brand strategy, what’s involved in creating and managing a video effort like his, and how to determine if it is the right path to take.

Michel Smith Boyd
American Interior Designer and
Bravo TV Celebrity

 

12:00PM-12:15PM

Joy Street Initiative

Joy Street Initiative is a Bay Area nonprofit organization dedicated to improving lives through transforming spaces for other local Bay Area nonprofit organizations.  They partner with local community organizations that are on the front line helping those in need by updating their spaces.  Joy Street Initiative was started in 2018 by Kelly Finley, owner and principal designer of Joy Street Design, a full-service interior design firm in Oakland that proudly donates full design time, and at least 10% of its profits to Joy Street Initiative. 

Kelly Finley
Owner and Principal Designer
Joy Street Design

12:15PM-1:30PM

Lunch for all participants

1:30PM-2:15PM

Best Practices for Pinterest (according to Pinterest!)

Ashley Schroeder is an expert on Pinterest best practices.  She leads the Creator Marketing and Pinterest's 'Pin Collective' program which does matchmaking between brands and creators for creative ad campaigns. She also developed Pinterest's first-ever influencer strategy.

Ashley Schroeder
Lead, Creator Marketing and Pin Collective
Pinterest

2:15PM-2:45PM

Show Houses for Building Brands: Riding the Influencer Marketing Wave 

Participating in Show Houses is a large commitment.  So what is the value to brands and designers for providing product and services?  Is it new clients? Making new connections?  Press Coverage? Social Buzz?  Elizabeth Ralls, Editor of Atlanta Homes & Lifestyles and longtime organizer of Atlanta’s two most venerable show house projects will lead a discussion with veteran show house influencers who learned how to leverage the show experience as Influencer Marketers, and in one case, almost “breaking the internet”.

Elizabeth Ralls
Editor-in-Chief
Atlanta Homes & Lifestyles

Young Huh
Principal and Designer
Young Huh Interior Design

 

 

Sasha Bikoff
Principal and Designer
Sasha Bikoff Interior Design

2:45PM-3:30PM

Networking with Exhibitors and Sponsors

3:15PM-3:35PM
Sponsored Breakout Session TBA:

Seating is limited and RSVP requested

3:30PM-4:00PM

Instagram: Brand Fuel -- Why Won’t People Follow Me? 

Still not sure you have developed an Instagram persona that people NEED to follow? Everyone can share great content, but like a magazine, the magic is in the edit and understanding your audience.  Popularity as a priority element in human nature can be your driving force.  By thinking about Instagram as a modern magazine, you can develop an authentic following that can’t get enough.  Step outside your own Insta doppelgänger and think about the platform in your audience in inspirational ways. 

Christian Daw
Principal and Architectural Designer
Christian Daw Design

4:00PM-4:45PM

Top Instagram Trends You Need to Know in 2020
 
Stay ahead of the trends in 2020 in this tactical session about Instagram! From stories to IGTV and all the new features and apps in-between, catch up on the content and features you need to know this year.

You'll learn: 
- what content types are trending 
- the best apps to help you create content 
- new ways to get more engagement and followers in 2020 

Taylor Loren
Head of Content Marketing Lead
Later

4:45PM-5:30PM

Keynote: Miranda Kerr

Miranda Kerr
Celebrated Model,

Founder and CEO, KORA Organics
Designer and Founder, Miranda Kerr Home

5:30PM-5:40PM

High Point Design Bloggers Tour - Spring 2020 Announcement: Ashley Grigg of High Point Market Authority and Adam Japko

5:40PM-7:30PM

8:00PM-10:00PM

Networking Reception at the Grand Hyatt hotel - all participants are invited to attend

Official Monday After Party -TBA

Location to be announced.  All participants are invited to attend

Tuesday, March 3, 2020

Influencer and Brand Track Sessions                                                                                                           

Influencer Track Sessions located in Grand  Ballroom
Brand Track Sessions located in Conference Theatre

                                                                                             

Brand Track Sponsored by:
High Point Market Authority

7:30AM-8:30AM

Coffee with Exhibitors and Sponsors

7:30AM - 8:30AM

Pre-Conference Session 1: Mentor Roundtable Q&A with Influencers- Overflow  (to be announced shortly)
Space is limited and RSVP required

8:30AM-9:00AM

Influencer Breakout #4:
Integrating Successful Shoppable Commerce Into Your Websites and Social Channels For 24/7 Income

Influencers/designers and brands who are conveyors/purveyors of physical products face an increasing and technically sophisticated level of e-commerce activity from search and social platforms; designed to benefit the platforms financially.  Hear the latest tactical strategies from Leslie Carothers, CEO of Savour Partnership, on how to increase brand awareness, lead generation, and 24/7 revenue creation through integrating shoppable digital products, courses, magazines, layered with affiliate product links and e-commerce links, into your own websites and social media platforms to position your business for powerful financial success in 2020 and beyond. 


Leslie Carothers
Founder
The Kaleidoscope Partnership and Savour Partnership

Brand Breakout #4:
Stacy Kunstel's Styling Showrooms/Exhibits for Design Influencer Engagement

What gets some showrooms and trade show exhibits better attendance and coverage by design influencers and press? The answer always includes “great styling”. Traditional approaches to exhibit design beg for more in the era of influencer marketing. Hear styling phenom and Design Influencers Conference co-host Stacy Kunstel’s tips on creating attention and engagement with opinion leaders at markets and showrooms.

Stacy Kunstel
Stylist, Editor, Producer, and Author
Co-Founder, Dunes and Duchess

9:15AM-9:45AM

Influencer Breakout #5:
iPhonography: Composition & Lighting For Striking Imagery

When you pick up your iPhone to shoot, are you thinking about composition and lighting; the two most important elements of great photography? Do you have separate strategies for indoors and outdoors? Since iPhones make it easy to look like an experienced photographer, Linda will make you comfortable with framing, cropping, rules of thirds, background awareness, symmetry and patterns, hard and soft lighting, exposure control, and more.

Linda Holt
Interior Designer and Photographer
Linda Holt Creative

Brand Breakout #5:
Impact Marketing & Physical Locations

Home furnishings brands understand the value in cultivating the interior design channel since they bring steady flows of clients for years. Targeting interior design pros with influence is now de riguer.  They have the ability to communicate with thousands of prospects l with and authenticity their audiences vigorously subscribe to. This session will cover (1) how to make your physical point of sale spaces (booths, showrooms, retail locations, installs) alluring to Influencers and (2) best practices for creating in-real-life experiences that bring brands and products to life in ways that attract Influencers.

10:00AM-10:30AM

Influencer Breakout #6: 
Rethinking Luxury Design Marketing: The Media

2019 was the year Design Media experienced the most tangible culmination of innovation and challenges brewing since the industry's recovery in 2012. Venerable national media faced head on challenges from digital upstarts, new media formats, design influencers, and a legacy national operating model configured around an industry driven by local commerce. Hear from Adam Japko and Stacy Kunstel on why all these shifts and what it means for you.

Adam Japko
CEO and Founder, Esteem Media
Design Influencers Conference

Stacy Kunstel
Stylist, Editor, Producer, and Author
Co-Founder, Dunes and Duchess

Brand Breakout #6:
Optimizing the Showroom Experience- A Case Study

10:45AM-11:30AM

Networking Break with Exhibitors and Sponsors

11:00AM- 11:20AM
Sponsored Breakout Session TBA:

Seating is limited and RSVP requested

 

General Sessions:

General  Sessions will be held in Grand  Ballroom.

All attendees from the Influencer and Brand Tracks are invited to participate.

11:30AM-12:15PM

General Session: Social Media Tips for Pinterest, Facebook and Instagram

Kyla understands how Social Media was an integral key career building block. Interestingly, Pinterest was foundational and remains her jam.  She will astound you with tangible reasons to never underestimate the power of that content platform. Admittedly, FaceBook is not as happy a place for her, but Kyla demonstrates how both FaceBook and Instagram are also required platforms for building online influence for offline brand strength.  Here is the chance to hear about all of the tools she used to streamline the process and how she aligned the various platforms and measured relevant outcomes.

Kyla Herbes
Owner and Art Director
House Of Hipsters

12:15PM-1:00PM

General Session and Closing Keynote:TBA

 

 

2:00PM-5:00PM

California Home + Design: A San Francisco Afternoon

Ali Grosslight, and her successful San Francisco based California Home + Design media team, join up with Esteem Media's event organizers to create 3+ amazing hours around San Francisco; immersed in carefully curated product, reception, and educational experiences.  Transportation from hotel provided.

Detailed agenda TBA