2020 Agenda

Sunday, March 1, 2020

10:30AM - 7:30PM

Registration & Information Desk Hours
Pick up your badge and swag bag at the registration desk at the Grand Hyatt San Francisco hotel

Conference Kick-Off: 1:00PM

Influencer & Brand Track Sessions                                                                                      

Influencer Track Sessions located in Grand  Ballroom
Brand Track Sessions located in Conference Theatre  

Brand Track Sponsored by:
High Point Market Authority

1:00PM-1:30PM

Influencer Breakout #1:
Approaching the Organized Influencer Marketing Era - It’s Been a Long Convoluted Trip

Around 2005 Blogger, followed by a fledgling WordPress development community and platform, created overnight Interior Design darlings; committed to the hard work of regular blogging. Facebook, Twitter, and Instagram sequentially appeared and provided accessibility to thousands of Luxury Design pros looking to build online brands to drive offline business. Today, content swirls on a handful of old and new digital platforms, but offline paths to influence now commingle inside the best Influencer Marketing plans; books, lines, show houses, public talks, private tours, elite memberships, TV, events, etc. Hear from influencers that started early, but evolved and adapted as Influencer Marketing entered newfound stages of sophistication.

Head of Media and Partnerships

As the Head of Media Partnerships at Chairish, Mugs Buckley is responsible for paid media strategy and partnerships. She has more than 15 years of experience in developing large-scale digital marketing programs. Prior to Chairish, she served as VP of Marketing at Federated Media, where she worked closely with many blue-chip brands and influential bloggers to develop content marketing programs.

Mugs began her career at the Discovery Channel where she was the Executive Producer of Discovery's award-winning multimedia production unit and has held management positions at Comcast, ZDTV (now EsquireTV), Liberate Technologies and RespondTV.  She is a member of the Producers Guild of America's New Media Group and of the Academy of Television Arts and Sciences' Interactive Media Committee and holds a BA from Tufts University and an Ed.M. in Technology in Education from the Harvard Graduate School of Education.

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Erica Chan Coffman is the founder and executive editor of HonestlyWTF, a lifestyle blog that curates stories covering fashion, art, travel, interior design and DIY. Her passion for design and craft comes from her extensive background in jewelry design and her experience working in the art industry. Her blog and social media channels reaches over 7 million people. She also oversees HonestlyYUM, a culinary destination for seasonal food and cocktail recipes and entertaining ideas

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Caitlin Flemming is a designer, author, and stylist living and working in San Francisco, California. She is the founder of the lifestyle and interior design blog Sacramento Street. Flemming is also the co-author of Travel Home: Design with a Global Spirit, a best-selling design book that invites you into the travel-inspired homes of more than 20 leaders in the design world. Flemming’s work combines her love of mixing old and new for a design that favors longevity over trends. Her clean, crisp and layered aesthetic embodies each project she designs.

 

Principal, SMW Home

A genteel Southerner with a deep-rooted connection to Great Britain, Scot Meacham Wood is as renowned for his distinctly timeless design aesthetic as for his larger than life personality. Drawing inspiration from his Scottish heritage Scot’s signature style evokes a mélange of European and Southern sensibilities, merging sartorial influences, bold prints and more than a dash of whimsy to create luxurious spaces that bridge generations with his uniquely modern voice. Launching his eponymous design firm in 2001, Scot quickly became one of Northern California’s most sought-after interior design professionals, rapidly developing an impressive portfolio of projects across the United States.

An early recognizer of the benefits of technology, Scot quickly rose as one of the industry’s most vivid influencers, becoming a popular speaker and frequent face among the pages of House Beautiful, Architectural Digest, and Traditional Home magazines. With the opening of his lifestyle boutique Scot Meacham Wood Home in 2014 this former concert pianist partnered with the world’s most historic mills in creating a bespoke collection of custom textiles, bringing old-world elegance and luxury to the San Francisco Design Center. Since then, the SMW Home family of products has grown to include furnishings, accessories, décor, and art appealing to trade professionals and discerning homeowners alike.

Moderator:
Mugs Buckley
Head of Media and Partnerships
Chairish

Erica Chan Coffman
Founder and Executive Editor
HonestlyWTF

Caitlin Flemming
Founder of lifestyle and interior design blog Sacramento Street

 

 

Scot Meacham Wood
Principal and Interior Designer
SMW Home

Brand Breakout #1:
Brand Ambassadors and Influencer Marketing: A Case Study: Sherry Qualls and Jonathan Rachman

Rohl developed a brand ambassador program in key markets. Working with influencers in each market, a multimedia program developed. Learn how this program worked from both influencer (Jonathan Rachman) and brand's (Rohl) perspective. Hear how to select the right influencers, assess and vet the collaboration, design program steps from beginning to end, what worked best, and ROI measurement for both brand and the influencer

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Greg Rohl is a former owner and manager at ROHL LLC, a leading luxury brand of faucets, fixtures and accessories.  He has been a member of the kitchen and bath community for over 30 years, with experience in showroom sales and media prior to joining his family’s company. Founded by his father Ken as a distribution, sales, and marketing company, ROHL introduced European design, innovation, and quality to the American market, partnering with designers and manufacturers throughout Western Europe, the United Kingdom, American, and New Zealand.

Essentially growing up in his family’s business, Greg has had the unique opportunity to wear many hats and experience entrepreneurial business from all sides. His creativity, appreciation for design and communication skills have contributed to the development and presentation of the ROHL brand in retail, trade, advertising, and PR environments.  He has worked with artisans and designers to develop and innovate products and served as spokesperson and storyteller.

Internationally Recognized Interior Designer

Known for his timeless approach to interior design, internationally recognized interior designer Jonathan Rachman brings the best elements of East and West, classical, old-school, and current to his individually tailored plans for each client and collaborative project on which he embarks. Born in Sumatra, Jonathan developed an appreciation of Indonesia’s natural beauty and attention to detail in the craftsmanship of their furniture, textiles, and sculpture. Bringing together his education in Switzerland with his enthusiasm for travel, Jonathan’s exposure to antique and flea markets across the world, helped to define his keen eye for curating collections of textiles, objets d’art, leather goods, and historical treasures.

Jonathan’s most recent accolade includes his much-lauded design installation for the living room of the 2019 San Francisco Decorator’s Showcase, inspired by Houghton Hall and Lady Rose. His work has been published in ELLE Decor,Vogue , The English Home, Travel + Leisure, Harper’s Bazaar, Dolce, House Beautiful and Luxe among others. Jonathan is also included in Maria Spassov’s book, Celebrity Designers: 50 Interviews on Design, Architecture, and Life as well as Louis Vuitton City Guide. Recently he has been named one of the top America’s Top Designers.

Besides his collaboration with Ellis Dunn Textiles, he is working with a noted light fixture company designing a collection and he is developing his own fragrance and candle line. Lastly, he is working on his coffee table book.

Greg Rohl
Former Owner and Manager
ROHL LLC

Jonathan Rachman
International Interior Designer

2:00PM-2:30PM

Influencer Breakout #2:
Increasing Brand Credibility + Visibility: Press, Paid Speaking + Partnerships

Do you want a feature in Architectural Digest, the mic on a High Point Market panel, or a partnership with Kips Bay Show House? But are you concerned about a lack of strategies, time or clarity to make those next steps happen? Rachael Bozsik is an International Keynote Speaker and Thought Leadership Coach who specializes in coaching creatives to define their personal brand and land prestigious press, paid speaking, and partnerships. In this session, Rachael walks you through her signature 6 step system to gaining credibility and authority within your niche.

International Keynote Speaker and Thought Leadership Coach

Rachael Bozsik is an International Keynote Speaker and Thought Leadership Coach for high achieving female entrepreneurs. Rachael specializes in coaching creative entrepreneurial women to define their personal brand and gain credibility + authority within their niche via press, paid speaking and partnerships. Rachael has been featured by numerous media outlets including Forbes, Teen Vogue, Glamour, Business Insider as an expert at mastering the art of self-promotion. Additionally, Rachael has inspired 20,000+ women on stages including 30+ universities (NYU, Cornell, Duke, Brown etc), Spanx HQ, Life is Good HQ, Nylon Magazine, PBWC to name a few.

Rachael Bozsik

Rachael Bozsik
International Keynote Speaker and
Thought Leadership Coach

 

Brand Breakout #2:
How Savvy Brands Partner with Influencers

These days, designers and influencers have countless options, and brands are missing opportunities to make themselves equally sought-after. In this talk, Kate O’Hara of Martha O’Hara Interiors, will share how smart brands are going outside the traditional box to offer value and partnership opportunities to the influencers who can move the needle for their companies. Kate will explore the difference between being good and being sought-after by influencers; what designers are looking for in industry partners; how to reach designers and influencers; and thinking outside the box and creating meaningful ROI.

CEO + Creative Director, Martha O’Hara Interiors

Kate O’Hara is the CEO + creative director for Martha O’Hara Interiors where she pioneered the interior design firm’s expansion to national markets and international clientele. Today, MOI is one of the most well-known interior design studios in the country whose award-winning work has been featured on the Today Show, HGTV, Better Homes and Gardens and beyond. Named one of Austin’s Social Influencers and Minnesota’s Top 32 Under 32 Marketing Professionals, Kate is a sought-after speaker on topics ranging from social media, to women in business, to online branding.

Kate O’Hara
CEO + Creative Director
Martha O’Hara Interiors

2:45PM-3:15PM

Influencer Track Breakout #3:
Using HENRY Clients and Influencer Marketing: Achieve Success Through Creative Freedom

HENRYs (High Earners NOT Rich Yet Millennials) are all about the state of great comfort and extravagant living.  Use luxurious touches to give your HENRY clients the insta-famous lifestyle they crave along with the practicality they need. Instead of feeling chained by the inspirational images that flood the influencer market, take the opportunity to take risks and create something new. Rise above traditional “influencer” content noise and define your own influence.  Garrison will show you ways to go to the mountaintop through inspiration and embracing your craft

Principal, Garrison Hullinger Interior Design

Garrison Hullinger is Principal at Garrison Hullinger Interior Design. GHID’s meteoric rise from its 2010 start in Garrison’s attic to a bustling studio in downtown Portland is a direct result of the talent and flexibility of the team he has assembled and nurtured over the years. Combined with his background in branding and retail business systems, Garrison’s commitment to client-centered design and deep understanding of color, form, and construction shape every project that GHID takes on – whether it’s a private home, a multi-family development, or a high-end hotel.

Garrison Hullinger
Principal
Garrison Hullinger Interior Design

Brand Track Breakout #3:
Working with Influencers - Best practices and Lessons Learned

Brand and influencer partnerships may seem magical, but the picture-perfect sponsored posts you see on Instagram are the result of careful planning, creativity, hard work, and analytics. And they begin with pairing the right influencer with the right brand. Jennifer will share some hard-earned learning from the Ultraviolet agency, an organizer of influencer marketing programs for the design industry.

Founder and Creative Director, ultraviolet

Jennifer Smiga is the creative catalyst behind ultraviolet, a marketing agency specializing in luxury manufacturers, designers, and creative brands. With over a decade of experience representing international companies and influencers, Smiga knows that connecting the right people and telling meaningful stories are the keys to engaging a loyal community. Equal parts visionary and tenacious executor, she has built a team that intimately understands the design ecosystem, empowering them to create custom brand blueprints that make companies stand out. To learn more about marketing at a higher frequency, visit ultravioletagency.com. 

Jennifer Smiga
Founder and Creative Director
ultraviolet agency

General Sessions:

General Sessions will be held in Grand Ballroom.

All attendees from the Influencer and Brand Tracks are invited to participate.

3:30PM-4:15PM

General Session #1: Creating for Pinterest

On Pinterest, you can connect your ideas with an inspired audience who is leaned in, looking to do, try, or buy something new. As creators, your content helps over 330 million Pinners created a life they love–and there really is no Pinterest without you! We'll dive into the value our platform brings to creators, how you can optimize your content for the platform, and exciting things to come in 2020. Come learn more about how we are becoming the world's inspiration company, and why you should create to inspire, not to influence.

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Ashley Schroeder, Creator Marketing Lead, Pinterest
Ashley (@schroederash) leads global creator marketing for Pinterest. She oversees marketing strategy, campaign planning, and creative execution to tell stories that drive awareness and inspiration among the creator community. Before Pinterest, she spent her career at a variety of creative agencies, managing global advertising campaigns for clients like Walmart, Kipling, and Clorox. Ashley is a California native, but recently returned to the Bay Area from a 3-year stint in NYC. Although she loves marketing to her core, her true loves are her dogs Smalls and Baloo–and she has an unabashed appreciation of voice acting (she dreams to one day be a cartoon VO, specifically for a dog).

Ashley Schroeder
Creator Marketing Lead
Pinterest

4:15PM-4:45PM

Networking Break for All Participants

4:20PM - 4:40PM
Influencer Insight Session #1: Grow Your Brand, Gain Exposure & Deliver Affiliate Results
Sponsored by Frontgate

The synthesis of media, retail brands, digital influencers and affiliate programs has evolved to a cloud of true influential mass. Major changes to the media landscape have created a windfall of opportunities for influencers and brands to step up and control the message. Join Frontgate as they give their prospectus on the Influencer/Brand cloud as well as insights on how both brand and influencer can mutually work together.
Seating is limited and RSVP requested


Tyler Thompson
Sr. Brand Marketing Manager Frontgate

 

 

 

 

 

Kate Beebe
Sr. Brand Marketing Specialist, Frontgate

4:45PM-5:30PM

General Session #2 and Opening Keynote: Alexa Hampton

Preeminent Interior Designer and Author

Since Alexa Hampton took the reins of Mark Hampton, her father’s iconic firm, as owner and president in 1998, she has advanced its legacy of elegant, practical, classically based interiors for modern living – and extended its global reach. From New York City to Hangzhou, China, her project portfolio encompasses luxe, beautifully layered urban apartments, expansive town and country residences, private airplanes, and yachts. Regularly named to Architectural Digest’s AD100 and House Beautiful’s Top Designer list, Hampton translates the classical principles of good design and decoration into some of today’s most elegant, enduring, and functional domestic landscapes.

An industry force who honors tradition and commits to the future, Hampton sits on the board of trustees for the New York School of Interior Design and the Institute of Classical Architecture & Art.

Alexa Hampton

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5:30PM-5:40PM

Special Announcement from Dallas Market Center
Michael Bauer,  Vice President of Design, Dallas Market Center

5:40PM-7:30PM

Welcome Reception at the Grand Hyatt hotel - all participants invited to attend.

 

 

Monday, March 2, 2020

General Sessions

General Sessions will be held in Grand Ballroom.

All sessions on Monday are General Sessions- all attendees from the Influencer and Brand Tracks are invited to attend.

7:30AM-8:30AM

Coffee with Exhibitors and Sponsors

7:30AM-8:25AM

Pre-Conference Session 1: Mentor Roundtable Q&A with Influencers
LOOKING FOR REAL INPUT FOR YOUR ONLINE STRATEGY? Ask questions of 5 experienced design bloggers/influencers regarding your website, blog, social channels strategies and techniques. 
Space is limited and RSVP required - learn more.

Pre-Conference Session 2: Rules of Engagement
Join Laiza Cors, co-founder of the only home-focused influencer marketing agency Embello, for an informative dive into Influencer Marketing. Space is limited and RSVP Required 

Pre-Conference Session 3: Maximizing Your High Point Market Potential
Exhibiting at High Point Market presents incredible opportunities for brands to interact with every facet of the home furnishings industry. But are you maximizing your potential by taking advantage of all of the complimentary resources available to you to help you make the right connections? Join Ashley Grigg, Director of Marketing and Communications with the High Point Market Authority, as she drills down into the various ways an exhibitor can promote their High Point presence, and how the High Point Market Authority can assist. Space is limited and RSVP Required

8:30AM - 9:10AM

Tenth Annual Welcome: The Year of the Nano-Influencers

Celebrating our joyous long strange trip since the Design Bloggers Conference launch in 2011, your 2020 Design Influencers Conference trips to San Francisco to celebrate the confluence of its 10th anniversary and the global embrace of the NANO-INFLUENCER. The welcome session helps you orient your own opportunity and standing inside the luxury home design industry's powerful nano-influencer wave.

Founder and CEO, Esteem Media and Design Influencers Conference

Adam Japko is CEO of Esteem Media and founder of the Design Influencers Conference. Esteem Media is home to leading national and local media brands in the luxury home design, gardening, and fine wine communities; focused on connecting professionals and consumers around their passions and businesses. Design Influencers Conference, Atlanta Homes & Lifestyles, New England Home, and WineZag leverage events, print media, social media, blogs, and digital marketing… but overall, community connection as the catalyst for their constituents’ commercial success.

STYLIST/EDITOR/WRITER/AND PRODUCER

Before Stacy Kunstel became an interiors stylist with nearly 100 magazine and book covers to her credit, she began as a writer covering luxury travel destinations, architecture and design. She combines both skills in her work as Homes Editor for New England Home Magazine and as a Regional Editor for Traditional Home, Better Homes & Gardens, Country Living and others. Her work has appeared in Coastal Living, Country Living, Luxe, Rizzoli Books, the London Observer, Harper’s Bazzar UK and a dozen other publications. In 2010, between photoshoots and writing assignments, she and her partner Michael Partenio launched the lighting and furniture brand Dunes and Duchess, which is sold in luxury boutiques and to the trade.

Adam Japko
Founder and CEO
Esteem Media and
Design Influencers Conference

 

Stacy Kunstel
Stylist, Editor, Producer, and Author
Co-Founder, Dunes and Duchess

 

9:10AM-10:00AM

Keynote: Nate Berkus

Since Designer Nate Berkus established his award-winning interior design firm at the age of 24, his approachable and elevated philosophy has transformed countless homes around the world through his design work, home collections, books, television shows, and media appearances. With Berkus’ first appearance on The Oprah Winfrey Show in 2002, he has become one of the world’s most recognizable interior designers. His work has been featured in publications including Architectural Digest, House Beautiful, VOGUE, InStyle, O Magazine and People. He is included on the ELLE DÉCOR “A-List” of the world’s top designers and was named to the AD100 list in 2018. 

His popular product lines include a bed and bath collection sold at Target, a roller shade collection for The Shade Store and a furniture line with California based retailer, Living Spaces. His latest collaboration, a fabric collection for Kravet, will launch Summer 2019. He currently serves as a Travel Ambassador for Celebrity Cruises. He has authored two New York Times bestselling books: Home Rules (2005) and The Things That Matter (2012), and in 2011 he served as Executive Producer of the Oscar winning film, The Help. Audiences followed Berkus through his own television shows, the daily-syndicated The Nate Berkus Show and 2014’s American Dream Builders (NBC).  His latest show, Nate and Jeremiah By Design, premiered on TLC in 2017 and is now in its third season. 

To learn more about Nate Berkus, please visit www.nateberkus.com.

Nate Berkus

10:00AM-10:45AM

Networking Break with Exhibitors and Sponsors

10:15AM - 10:35AM

Influencer Insight Session #2: Reach 80,000 Influential Brands, Retailers & Designers with NY NOW
Sponsored by NY NOW

Leading design brands exhibit at NY NOW® to stand out on their own, apart from collective showroom space and present their full identity, branding, and vision to the retail and design community. This creative environment fosters opportunities for unique and meaningful collaborations and is the perfect setting for influencers to identify with brands, make powerful connections and reach the retail design community. Join Trish Borrelli Lauren Sweder for an intimate discussion on how you can leverage connections at NY NOW to grow your business.

Seating is limited and RSVP requested

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Trish Borrelli
Attendee Acquisition Manager, NY NOW

Lauren Sweder
Content and Programming Specialist, NY NOW

10:10AM - 10:35AM

Brand Mentor Roundtable Session: Brand Basics-How to Get Started with Influencer Marketing -First Steps in Building a Successful Relationship for Content, Campaigns, and Events.  Seating is limited and RSVP requested- learn more

10:45AM-11:15AM

Building Influence Your Way: Organic Influence Case Study 

Influence building for business success has never been wholly reliant on digital content creation.  Sometimes, following wholly organic paths that appear opportunistic engender influence and notoriety. Kim Salmela, insisted on doing it her way; making strong forward thinking decisions at key inflection points in her career.  Caroline Hipple of Norwalk has had a bird’s eye seat over the past years and will interview Kim as she shares stories and advice for building influence organically.

Furniture and Interior Designer

Kim has been a creative director for one of rock and pop music’s biggest icons, Prince, owner of award-winning retail stores, designer one of the country’s largest home furnishings launches, manufacturer and designer of her own custom furniture line, and she’s just getting started.

Her inspiration originates from her globe-trotting adventures. She has an impeccable ability to mix colors, patterns, and texture. She is a believer in buying what you love and not worrying about any design rules. She is truly a designer at heart.

In 2001, Kim started manufacturing furniture in order to fulfill her vision of bold, handcrafted pieces in modern and classic silhouettes. She strives for quality over quantity and is driven by the desire to bring the latest design trends to her customers at value prices. Kim oversees the production of her furniture in order to ensure the highest quality. And overall, she wants her furniture to bring joy to her customers.

President, Norwalk Furniture

Caroline is President of Norwalk Furniture.  Previously, Caroline worked closely with Norwalk as a partner in HB2 Resources, a home furnishings consultancy based in Atlanta. Her work with Norwalk has included providing strategic counsel, creative direction, product development and fabric curation. She also served as president of retailer Storehouse Furniture Co., a division of manufacturer Rowe Furniture Co., and in multiple positions at This End Up, beginning her career with the company as a sales associate and progressing to executive vice president of sales, marketing and merchandising. She is also a co-author of “A Pathway to Profit.”

Kim Salmela
Furniture and Interior Designer

 


Interviewer:
Caroline Hipple
President
Norwalk Furniture

11:15AM-12:00PM

YouTube Video Marketing for Luxury Design

On August 23, 2019, Michel Smith Boyd announced he had launched his own attention-grabbing video series and YouTube channel How To Luxury. He quickly shared that “It’s probably one of my most vulnerable undertakings ever.” YouTube video content marketing has proven to be the most effective Influencer Marketing platform yet for fashion and luxury industries beyond Luxury Design.  Michel will share what drove this decision, how it fits into his overall brand strategy, what’s involved in creating and managing a video effort like his, and how to determine if it is the right path to take.

AMERICAN INTERIOR DESIGNER AND BRAVO TV CELEBRITY

Michel Smith Boyd is an American interior designer and star of the hit Bravo show, Buying it Blind. His Atlanta based firm, Michel Smith Boyd Interiors, is known for Michel’s signature, sumptuous style. Renowned for its distinctive, cultivated, and soulful vibe Michel’s work has received countless accolades including being recognized as one of the Top 20 African American Designers in the country. Additionally, Michel’s work has graced the pages of Elle Décor, Traditional Home, Vogue, Veranda, Ebony, and Washington Post just to name a few. Boyd prides himself on creating spaces that his clients not only adore but also delight in calling home. Michel’s breadth of influence includes residential and commercial interior design as well as curated collections of luxe rugs, fabrics and trims, wall coverings, decorative home accessories, and objets d'art. His signature style masterfully juxtaposes masculine and feminine sophistication and he seamlessly blends it all under one roof to set the perfect mood.

Michel Smith Boyd
American Interior Designer and
Bravo TV Celebrity

 

12:00PM-12:15PM

Joy Street Initiative

Joy Street Initiative is a Bay Area nonprofit organization dedicated to improving lives through transforming spaces for other local Bay Area nonprofit organizations.  They partner with local community organizations that are on the front line helping those in need by updating their spaces.  Joy Street Initiative was started in 2018 by Kelly Finley, owner and principal designer of Joy Street Design, a full-service interior design firm in Oakland that proudly donates full design time, and at least 10% of its profits to Joy Street Initiative. 

Owner and Principal Designer of Joy Street Design

Kelly Finley is the owner and principal designer of Joy Street Design.  Kelly founded Joy Street design in 2011 with a simple idea in mind—that everyone deserves to live in a home they love which can only be achieved when the space is personal, functional, and comfortable. As a former lawyer, Kelly is no stranger to managing large, complex projects. With her fun personality, energy, and love of bold colors she brings the perfect combination of project management, creative design ideas, and unparalleled service to her clients. Kelly studied interior design and interior architecture at the University of California, Berkeley. She holds a law degree from Stanford Law School and a business degree from Emory University. When she isn’t designing, you can find Kelly traveling the world with her family, and gaining inspiration for her projects, or working on her non-profit, Joy Street Initiative.

Kelly Finley
Owner and Principal Designer
Joy Street Design

12:15PM-1:30PM

Lunch for all participants

1:30PM-2:15PM

Nurturing Prospective Clients

Sandra Funk, founder of House of Funk, and Nicole Heymer, founder of Curio Electro, will discuss how to nurture potential clients, why it matters to your business, and how it works.  Hear best practices for creating purposeful email lead nurture campaigns.  This session will feature 3 distinctly different nurturing approaches while letting marketing automation do the work.  Understand sequencing that feels human and the various sophistication levels of different email platforms

Sandra Funk is the founder and principal designer of House of Funk, a full-service and online interior design firm with offices in NY and NJ. This is Interior design with a soul and a sense of place; reflecting your desires, personality, and style.

House of Funk creates thoughtful homes with an emphasis on clean lines and soulful touches, all rooted in tradition.  Sandra’s award-winning design work has been featured in many publications, including Elle Decor, House Beautiful, The Huffington Post, Apartment Therapy and Luxe Interiors + Design.

With almost two decades in the interior design industry, Sandra is launching the Interior Design Standard in the spring of 2020 – a template for designers to utilize her streamlined processes and profitable business format.  

Nicole Heymer is the founder of Curio Electro, a boutique creative agency specializing in intuitive branding, compelling design, and actionable strategy. Since 2011, Curio Electro has worked with a wide variety of clients at every stage in their development, from nationally known interior design firms to local craft breweries.

Nicole's clear, practical take on branding has been featured by a range of design industry resources—from the A Well-Designed Business® podcast to the Business of Design. You’ll find her methods in print, on podcasts, and as the framework for branding workshops

Sandra Funk
Founder and Principal Designer
House of Funk

 

 

 

Nicole Heymer
Founder
Curio Electro

2:15PM-2:45PM

Show Houses for Building Brands: Riding the Influencer Marketing Wave 

Participating in Show Houses is a large commitment.  So what is the value to brands and designers for providing product and services?  Is it new clients? Making new connections?  Press Coverage? Social Buzz?  Zoe Gowen, Executive Editor of Atlanta Homes & Lifestyles whose magazine has been a longtime organizer of Atlanta’s two most venerable show house projects will lead a discussion with veteran show house influencers who learned how to leverage the show experience as Influencer Marketers, and in one case, almost “breaking the internet”.

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Zoë Gowen joined Atlanta Homes & Lifestyles as the Executive Editor following 13 years with Southern Progress Corporation, Time Inc. and Meredith Corporation. Most recently, she held the position of Senior Homes and Garden Editor for Southern Living where she oversaw the annual Idea House program. For AH&L, she now coordinates two of the city's most venerable show houses, the Southeastern Designer Showhouse and Gardens and the Atlanta Home for the Holidays in addition to canvassing the city for compelling interiors, architecture, and gardens to feature. 

 

Principal and Designer, Young Huh Interior Design

Young Huh Interior Design is a full-service design firm specializing in residential and commercial interiors. A Detroit native, Young attended the Cranbrook School, received a degree in English from Smith College and a law degree from Fordham University. While pursuing further education and an internship in interior design, Young discovered her true calling and founded her eponymous New York City-based design firm in 2007.

Resetting the design narrative for each project, YHID’s work is about finding harmony and dynamism through the application of classic and modern design principles. Thoughtful architectural details provide the groundwork for warm and welcoming interiors, each animated by sophisticated surface treatments, a singular play of pattern and color, and a touch of wanderlust. YHID continues to expand beyond its original repertoire to include large commercial and hospitality projects, as well as a growing line of licensed collections.

In 2019, Young joined Elle Decor’s prestigious A-List. She was named one of Vogue’s five interior designers on the rise and, in 2011, she won the Connecticut Cottages & Gardens Innovation in Design Award for Interior Design. Her work can be seen in the pages of Architectural Digest, Domino, Elle Decor, House Beautiful, Interior Design, Luxe, The New York Times, Real Simple, The Wall Street Journal, etc. Young actively bolsters the local and global design community, participating in speaking engagements and charitable events including, among others, the Kips Bay Decorator Show House and NKBA Board of Directors.

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CLOTH & KIND’s Studio is a full-service residential and commercial interior design and decoration firm led by Partners & Principal Interior Designers, Krista Nye Nicholas and Tami Ramsay, with offices in Ann Arbor, MI and Athens, GA, and projects nationwide. The studio is comprised of a small, but mighty team of creatives, renowned for their collaborative approach to the design process and for their ability to create spaces layered with history and heart, with story and substance. Each project consists of a meticulous mix of one-of-a-kind finds and a heavy dose of unique and custom textiles, curated art and furnishings. CLOTH & KIND’s design aesthetic is always classic and patinaed with a modern vibe and a worldly influence. 

CLOTH & KIND has received numerous industry accolades and distinctions, including being chosen as the Overall Winner of the 2017 HGTV Faces of Design award, being named 2017 Style Spotters by the High Point Market Authority, as well as one of ten 2016 New Trads by Traditional Home magazine, which distinguishes the best and brightest up and coming designers from across the country.

Since the inception of their interior design studio, Krista and Tami have been joyous songbirds and avid proponents of the artisanal textile and wallcovering lines that have become a hallmark of their design story in projects and which make their design projects infinitely more interesting. As such, they are thrilled to have opened their new to-the-trade showroom this past year in Ann Arbor, MI, which serves interior designers within the Midwest. Krista and Tami saw the need for designers throughout the Midwest and wanted to bring these unique lines to their area.

CLOTH & KIND’s showroom includes a carefully curated cache of Krista and Tami’s favorite textile & wallcovering lines, furnishings, lighting - we will be the exclusive Visual Comfort lighting Gallery for Ann Arbor - hardware, custom paint, and more. For a complete line list, visit www.clothandkind.com/showroom

Zoë Gowen
Executive Editor
Atlanta Homes & Lifestyles

Young Huh
Principal and Designer
Young Huh Interior Design

 

 

Tami Ramsay and Krista Nye Nicholas
Partners & Principal Interior Designers
CLOTH & KIND

2:45PM-3:30PM

Networking with Exhibitors and Sponsors

3:00PM-3:20PM

Influencer Insight Session #3: Connection and Collaboration for Interior Designers
Sponsored by Fabricut Inc.

In this session from Fabricut, interior designers can learn more about collaborating with the right brands, and find out what Fabricut’s family of brands is looking for when it comes to brand partnerships in digital and traditional channels, from social media to blogs, vlogs, and showhouses.

Seating is limited and RSVP requested

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Danica Jones is the Senior Director of Marketing for Fabricut Inc., overseeing the marketing efforts for the organizations brands, including Trend, Fabricut, Stroheim, S. Harris, Vervain and Clarence House. Her background focuses on digital marketing and holistic marketing strategies for brands of all sizes, and encourages authentic audience engagement and messaging designed to connect in meaningful ways for lasting relationships.

Danica Jones
Senior Director of Marketing
Fabricut Inc.

3:30PM-4:00PM

Instagram: Brand Fuel -- Why Won’t People Follow Me? 

Still not sure you have developed an Instagram persona that people NEED to follow? Everyone can share great content, but like a magazine, the magic is in the edit and understanding your audience.  Popularity as a priority element in human nature can be your driving force.  By thinking about Instagram as a modern magazine, you can develop an authentic following that can’t get enough.  Step outside your own Insta doppelgänger and think about the platform in your audience in inspirational ways. 

Principal and Architectural Designer, Christian Daw Design

Christia  Daw is an architectural designer who is passionate about homes and design since he was the littlest kid, decorating his makeshift tree fort with garbage finds. Christian comes from meager beginnings in rural Ohio and has since attended college on scholarship and law school in CA, before leaving it all behind to bring things full circle, all on Instagram. Christian gained momentum and followers by being vulnerable and quitting a good job to start his own design business. Hundreds of thousands now follow along as he showcases homes he loves, shares his designs, and brings the viewers along for the craziness that is building an elegant, budget-friendly lake house. Christian is the earnest designer next door with a great outlook on life: enjoy everything you have, learn whatever you can, and love on everyone you meet.

Christian Daw
Principal and Architectural Designer
Christian Daw Design

4:00PM-4:45PM

Top Instagram Trends You Need to Know in 2020
 
Stay ahead of the trends in 2020 in this tactical session about Instagram! From stories to IGTV and all the new features and apps in-between, catch up on the content and features you need to know this year.

You'll learn: 
- what content types are trending 
- the best apps to help you create content 
- new ways to get more engagement and followers in 2020 

Head of Content Marketing Lead at Later

Taylor Loren is the head of content marketing lead at Later, the #1 Instagram marketing platform. She is passionate about helping entrepreneurs grow their business through the power of Instagram marketing, which she does through the popular Later blog and free online Instagram courses. Taylor was  named a LinkedIn Top Voice  of social media marketing and awarded Best Startup Marketing in Canada. You can follow her on Instagram at @taylor.loren 

Taylor Loren
Head of Content Marketing Lead
Later

4:45PM-5:30PM

Keynote: Miranda Kerr

Celebrated Model, Founder and CEO, KORA Organics Designer and Founder, Miranda Kerr Home

Best known for her celebrated career as one of the world’s most influential and respected models, after almost two decades in the fashion spotlight Miranda Kerr has transitioned from the runway to the boardroom and become a successful businesswoman and entrepreneur as the Founder and CEO of KORA Organics.

Her certified organic skincare line is now sold worldwide, across 25 countries including Australia, USA, Canada, United Kingdom, Germany, Italy, Spain, Singapore, Malaysia, and Hong Kong. Miranda also designs a range of fine china and giftware under her name for Royal Albert and has designed successful collaborations with Swarovski and Mother Denim.
 
In addition, she recently partnered with Universal Furniture in the launch of Miranda Kerr Home. She is also a dedicated supporter of numerous causes relating to women, children, health and the environment and never tires from ensuring her voice and influence are used to make a positive difference in the world. Find Miranda on Facebook, Instagram, and Pinterest @mirandakerr.

Miranda Kerr
Celebrated Model,
Founder and CEO, KORA Organics
Designer and Founder, Miranda Kerr Home

5:30PM-5:40PM

High Point Design Bloggers Tour - Spring 2020 Announcement: Ashley Grigg of High Point Market Authority and Adam Japko

As the Director of Marketing and Communications for the High Point Market Authority, Ashley Grigg manages a wide variety of projects, including media relations, educational programming, social media and digital promotions for the largest home furnishings trade show in the world, High Point Market. With over 13 years of experience in marketing and event management, she has previously worked in event management, association management, corporate fundraising, and business development.

Adam Japko is CEO of Esteem Media and founder of the Design Influencers Conference. Esteem Media is home to leading national and local media brands in the luxury home design, gardening, and fine wine communities; focused on connecting professionals and consumers around their passions and businesses. Design Influencers Conference, Atlanta Homes & Lifestyles, New England Home, and WineZag leverage events, print media, social media, blogs, and digital marketing… but overall, community connection as the catalyst for their constituents’ commercial success.

Ashley Grigg
Director of Marketing and Communications
High Point Market Authority

5:40PM-7:30PM

Networking Reception at the Grand Hyatt hotel - all participants are invited to attend

Tuesday, March 3, 2020

Influencer and Brand Track Sessions                                                                                                           

Influencer Track Sessions located in Grand  Ballroom
Brand Track Sessions located in Conference Theatre

                                                                                             

Brand Track Sponsored by:
High Point Market Authority

7:30AM-8:30AM

Coffee with Exhibitors and Sponsors

7:30AM - 8:25AM

Pre-Conference Session 1: Mentor Roundtable Q&A with Influencers- Overflow sesions
LOOKING FOR REAL INPUT FOR YOUR ONLINE STRATEGY? Ask questions of 5 experienced design bloggers/influencers regarding your website, blog, social channels strategies and techniques.
Space is limited and RSVP required - learn more.

8:30AM-9:00AM

Influencer Breakout #4:
Integrating Successful Shoppable Commerce Into Your Websites and Social Channels For 24/7 Income

Influencers/designers and brands who are conveyors/purveyors of physical products face an increasing and technically sophisticated level of e-commerce activity from search and social platforms; designed to benefit the platforms financially.  Hear the latest tactical strategies from Leslie Carothers, CEO of Savour Partnership, on how to increase brand awareness, lead generation, and 24/7 revenue creation through integrating shoppable digital products, courses, magazines, layered with affiliate product links and e-commerce links, into your own websites and social media platforms to position your business for powerful financial success in 2020 and beyond. 

Founder of The Kaleidoscope Partnership and Savour Partnership

Leslie Carothers, named by Home Furnishings Magazine as 1 of the Top 40 Most Inspiring Women In Home, is the founder of The Kaleidoscope Partnership and Savour Partnership, and a 37 year veteran of the home furnishings and interior design industry. In 2008, she pioneered the use of influencer marketing and social media marketing for brands and interior designers, running the first ever multi-brand influencer marketing/social media marketing program for a division of the USA's largest privately held company, Cargill.
Since then, her company, The Kaleidoscope Partnership, has set the strategy for and executed on social media and influencer marketing programs for over 100 brands, including manufacturers, retailers, tradeshows, publishers, software companies and interior designers, to help them achieve their goals, faster.

In 2017, she partnered with The Discovery Network's #1 rated visual content producer, Sam Henderson, to found her second business, Savour Partnership, where together they design, write and market luxury digital products and online magazines that help their clients generate revenue 24/7 in the short term and build sellable media assets in the long term.

Leslie and Sam currently are the co-editors of the online consumer luxury lifestyle magazine, Seasonal Living Magazine, being produced for the indoor/outdoor furniture manufacturer, Seasonal Living.

She is also a well known speaker having keynoted for Lightovation at Dallas Market, High Point University, World Trade Center Las Vegas, and the Interior Design Society's National Convention. For 9 years, she was the writer of Furniture Today's *RETAIL IDEAS* blog and has contributed dozens of articles to other well known trade publications.

Her private Facebook Group for professional interior designers, #DesignWealth, helps its members learn how to design a 24/7 income strategy into their businesses, and how to drive the consumer traffic to their websites that makes that business strategy successful.

In 2019, Leslie herself was voted by her peers as one of the *Top 100 Influencers In The Interior Design Industry*, in a poll conducted by the well known site, Modenus. In her spare time, she has been a long time volunteer board member for the Bienenstock Furniture Library and enjoys time spent on her hobbies: being with her family, nature photography and all things books and paper.  ww.savourpartnership.com


Leslie Carothers
Founder
The Kaleidoscope Partnership and Savour Partnership

Brand Breakout #4:
Stacy Kunstel's Styling Showrooms/Exhibits for Design Influencer Engagement

What gets some showrooms and trade show exhibits better attendance and coverage by design influencers and press? The answer always includes “great styling”. Traditional approaches to exhibit design beg for more in the era of influencer marketing. Hear styling phenom and Design Influencers Conference co-host Stacy Kunstel’s tips on creating attention and engagement with opinion leaders at markets and showrooms.

STYLIST/EDITOR/WRITER/AND PRODUCER

Before Stacy Kunstel became an interiors stylist with nearly 100 magazine and book covers to her credit, she began as a writer covering luxury travel destinations, architecture, and design. She combines both skills in her work as Homes Editor for New England Home Magazine and as a Regional Editor for Traditional Home, Better Homes & Gardens, Country Living and others. Her work has appeared in Coastal Living, Country Living, Luxe, Rizzoli Books, the London Observer, Harper’s Bazzar UK and a dozen other publications. In 2010, between photoshoots and writing assignments, she and her partner Michael Partenio launched the lighting and furniture brand Dunes and Duchess, which is sold in luxury boutiques and to the trade.

Stacy Kunstel
Stylist, Editor, Producer, and Author
Co-Founder, Dunes and Duchess

9:15AM-9:45AM

Influencer Breakout #5:
iPhonography: Composition & Lighting For Striking Imagery

When you pick up your iPhone to shoot, are you thinking about composition and lighting; the two most important elements of great photography? Do you have separate strategies for indoors and outdoors? Since iPhones make it easy to look like an experienced photographer, Linda will make you comfortable with framing, cropping, rules of thirds, background awareness, symmetry and patterns, hard and soft lighting, exposure control, and more.

Interior Designer and Photographer, Linda Holt Creative

Linda Holt, of Linda Holt Creative, launched her interior design business in 2011 after a twenty five year career as one of Boston’s top commercial head shot photographers. Her past photography clients sought her out not only for her ability to make them look their very best but for her skill in having their personality shine through the lens. Today she applies those very same principles to designing rooms that not only look beautiful but reflect the unique personality of the homeowner and their family.  Linda’s blog, “Focus on Creativity” is where she shares her two passions of photography and interior design. Over the past few years she has put aside her heavy DSLR cameras and now shoots exclusively with her iphone. She is currently working on an on-line photography class geared toward interior designers and creatives to help them get the best photos possible using their iphone. Linda is also a contributing writer on trends and design for Merrimack Valley Magazine.

Follow Linda on Instagram, Facebook, Pinterest and Twitter.
Instagram: https://www.instagram.com/lindaholtcreative/
Facebook:  https://www.facebook.com/LindaHoltcreative/
Pinterest:  https://www.pinterest.com/LindaHoltCreative/pins/
twitter: https://twitter.com/LHoltCreative/

Linda Holt
Interior Designer and Photographer
Linda Holt Creative

Brand Breakout #5:
Impact Marketing & Physical Locations

Home furnishings brands understand the value in cultivating the interior design channel since they bring steady flows of clients for years. Targeting interior design pros with influence is now de riguer.  They have the ability to communicate with thousands of prospects with the authenticity their audiences vigorously subscribe to. This session will cover (1) how to make your physical point of sale spaces (booths, showrooms, retail locations, installs) alluring to Influencers and (2) best practices for creating in-real-life experiences that bring brands and products to life in ways that attract Influencers.

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CLOTH & KIND’s Studio is a full-service residential and commercial interior design and decoration firm led by Partners & Principal Interior Designers, Krista Nye Nicholas and Tami Ramsay, with offices in Ann Arbor, MI and Athens, GA, and projects nationwide. The studio is comprised of a small, but mighty team of creatives, renowned for their collaborative approach to the design process and for their ability to create spaces layered with history and heart, with story and substance. Each project consists of a meticulous mix of one-of-a-kind finds and a heavy dose of unique and custom textiles, curated art and furnishings. CLOTH & KIND’s design aesthetic is always classic and patinaed with a modern vibe and a worldly influence. 

CLOTH & KIND has received numerous industry accolades and distinctions, including being chosen as the Overall Winner of the 2017 HGTV Faces of Design award, being named 2017 Style Spotters by the High Point Market Authority, as well as one of ten 2016 New Trads by Traditional Home magazine, which distinguishes the best and brightest up and coming designers from across the country.

Since the inception of their interior design studio, Krista and Tami have been joyous songbirds and avid proponents of the artisanal textile and wallcovering lines that have become a hallmark of their design story in projects and which make their design projects infinitely more interesting. As such, they are thrilled to have opened their new to-the-trade showroom this past year in Ann Arbor, MI, which serves interior designers within the Midwest. Krista and Tami saw the need for designers throughout the Midwest and wanted to bring these unique lines to their area.

CLOTH & KIND’s showroom includes a carefully curated cache of Krista and Tami’s favorite textile & wallcovering lines, furnishings, lighting - we will be the exclusive Visual Comfort lighting Gallery for Ann Arbor - hardware, custom paint, and more. For a complete line list, visit www.clothandkind.com/showroom.

Founder and PR Professional

Mary Leigh Howell is a public relations professional with 21 years of experience in agency, corporate and nonprofit environments. Her practice focuses on commercial and residential interiors, and lifestyle accounts in b-to-b and b-to-c industries. She guides promotional strategy, media relations and content for clients including Universal Furniture, Level 4 Designs and Summerfield Farms.

Prior to starting her own practice, she was a founding executive and vice president of RLF Communications, a Greensboro-based public relations, advertising and social media firm. During her tenure, she led the team that introduced a $50,000 bed at the Consumer Electronics Show, an effort that garnered more than 57 million media impressions within six weeks.

Mary Leigh has extensive experience in all aspects of the home furnishings industry from non-profit to supplier to manufacturing and retail. She has worked for brands such as Bassett, Quick-Step, Valdese Weavers, Wrangler, Leggett & Platt and Bob Timberlake. She’s also provided counsel for clients across a range of industries including animal health, hospitality, home building, commercial real estate investment, accounting, highway safety and telecommunication.

Since 1998, she has been involved in Women in the Home Industries Today (WithIt), a international leadership association for women in the home and furnishings industries, where she served as president in 2011. She is a charter member of the WithIt Ambassadors Club and was a 2008 finalist for the WithIt Future Leader award.

Mary Leigh holds a bachelor’s degree in communication studies from UNC Chapel Hill, and a master's in communication studies from UNC Greensboro, where she taught public speaking. Currently, she is adjunct faculty at Elon University where she teaches public relations writing.

Tami Ramsay and Krista Nye Nicholas
Partners & Principal Interior Designers
CLOTH & KIND

10:00AM-10:30AM

Influencer Breakout #6: 
Rethinking Luxury Design Marketing: The Media

2019 was the year Design Media experienced the most tangible culmination of innovation and challenges brewing since the industry's recovery in 2012. Venerable national media faced head on challenges from digital upstarts, new media formats, design influencers, and a legacy national operating model configured around an industry driven by local commerce. Hear from Adam Japko and Stacy Kunstel on why all these shifts and what it means for you.

Founder and CEO, Esteem Media and Design Influencers Conference

Adam Japko is CEO of Esteem Media and founder of the Design Influencers Conference. Esteem Media is home to leading national and local media brands in the luxury home design, gardening, and fine wine communities; focused on connecting professionals and consumers around their passions and businesses. Design Influencers Conference, Atlanta Homes & Lifestyles, New England Home, and WineZag leverage events, print media, social media, blogs, and digital marketing… but overall, community connection as the catalyst for their constituents’ commercial success.

STYLIST/EDITOR/WRITER/AND PRODUCER

Before Stacy Kunstel became an interiors stylist with nearly 100 magazine and book covers to her credit, she began as a writer covering luxury travel destinations, architecture and design. She combines both skills in her work as Homes Editor for New England Home Magazine and as a Regional Editor for Traditional Home, Better Homes & Gardens, Country Living and others. Her work has appeared in Coastal Living, Country Living, Luxe, Rizzoli Books, the London Observer, Harper’s Bazzar UK and a dozen other publications. In 2010, between photoshoots and writing assignments, she and her partner Michael Partenio launched the lighting and furniture brand Dunes and Duchess, which is sold in luxury boutiques and to the trade.

Adam Japko
CEO and Founder, Esteem Media
Design Influencers Conference

Stacy Kunstel
Stylist, Editor, Producer, and Author
Co-Founder, Dunes and Duchess

Brand Breakout #6:
Optimizing the Showroom Experience- A Case Study

California Home+Design Editorial Director Lindsey Shook and DZINE managing director and COO Austin Forbord, discuss how the DZINE team have disrupted the traditional showroom model through innovative programming, merchandising and more to create a complete lifestyle brand that transcends the retail experience. Forbord will share his expert insights on brand marketing, design trends and what the future holds for the showrooms of tomorrow. Attendees are invited to explore and learn more about the gallery's various product areas; Dzine retail,  Dzine Gallery, Kitchens & Baths Boffi/Porro, Staging and Contract.

Lindsey Shook is a global content and brand strategist who currently serves as the Editorial Director of California Home+Design magazine in addition to overseeing a marketing and content consultancy group located in Miami. Splitting her time between Miami and San Francisco, Lindsey has helped companies of all sizes find their voice and generate meaningful stories that were widely covered in the media, generated revenue and significantly increased brand value.

 

Austin Forbord is the Managing Director of DZINE where he has his hands in many aspects of the business including business and creative development, marketing, staging and DZINE Gallery. He is also a photographer, video artist and filmmaker. He has received numerous awards and honors for his work in each of these fields including an Emmy nomination and a Documentary of the Year award from the California Film Awards. When he was a young man, he danced with a diverse group of San Francisco-based companies including his own companies Rapt and AWD, as well as Scott Wells & Dancers, On-Site Dance Co, Kunst-Stoff and Sara Shelton Mann/Contraband. He has created media designs for performances by Opera Parallele, Asolo Rep, Joe Goode Performance Group, Robert Moses’ Kin, Sara Shelton Mann/Contraband and many others. Through photography and video, his current artistic practice is focused on exploring his children’s coming of age, as well as using dancers in new and interesting ways in contemporary photography.

Lindsey Shook
Editorial Director
California Home+Design magazine

Austin Forbord
Managing Director
DZINE

10:45AM-11:30AM

Networking Break with Exhibitors and Sponsors

General Sessions:

General  Sessions will be held in Grand  Ballroom.

All attendees from the Influencer and Brand Tracks are invited to participate.

11:30AM-12:15PM

General Session: Social Media Tips for Pinterest, Facebook and Instagram

Kyla understands how Social Media was an integral key career building block. Interestingly, Pinterest was foundational and remains her jam.  She will astound you with tangible reasons to never underestimate the power of that content platform. Admittedly, FaceBook is not as happy a place for her, but Kyla demonstrates how both FaceBook and Instagram are also required platforms for building online influence for offline brand strength.  Here is the chance to hear about all of the tools she used to streamline the process and how she aligned the various platforms and measured relevant outcomes.

OWNER AND ART DIRECTOR, HOUSE OF HIPSTERS

Kyla Herbes is the owner and art director behind House Of Hipsters, a lifestyle and design blog that inspires its readers to think outside the box and create layered, comfortable, unique spaces. Her interiors have been featured on The Huffington Post, Buzzfeed, Refinery29, Chairish, and Rue Magazine to name a few, and she has made appearances on Chicago’s WGN TV's Weekend Workbench. When she's not researching the latest and greatest in home decor, you can find her standing in line at an estate sale or meandering around a local flea market. With an eye for the unusual, Kyla describes her style as relaxed, curated, recycled glam.

Kyla Herbes
Owner and Art Director
House Of Hipsters

12:15PM-1:00PM

General Session and Closing Keynote:
Design Brands and Content Creators -Navigating the Social Media Evolution

Mae Karwowski is Founder and CEO of Obviously, the leading influencer marketing agency for Fortune 500 companies. As a pioneer of the industry since 2014, it hasn’t been a straight-forward path but Mae and her team have worked hard to both shape and stay ahead of trends in influencer marketing while managing thousands of campaigns. The session is designed to help brands and influencers address the crucial steps that follow after building as strong social presence and navigate wisely as social platforms undergo major changes.

For brands, Mae will share strategies and platforms that are essential for making the most of influencer marketing budgets, even as organic reach shrinks and advertising costs grow on the biggest channels. And for those brands that haven’t jumped into influencer marketing yet, she’ll talk about the best place to start right now in 2020. For influencers, the session will dive into the ever-looming question for influencers - what’s next? - as well as tried-and-true strategies for influencers working towards leveraging their personal brands.

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Mae Karwowski is the founder and CEO of award-winning Obviously, the leading influencer marketing agency for Fortune 500 companies. Mae has been at the helm of thousands of campaigns at Obviously. The agency’s strategic approach, combined with experience and industry-leading technology, enables it to provide world-class service and unprecedented scale. With the ability to integrate nano, micro, macro and celebrity talent, Obviously is reshaping the influencer marketing industry and setting new standards. Capabilities include: strategy, talent management, creative production services, business insights, research, and experiential support. 

Mae is the recipient of the Female Frontier Award, among others, and has been featured widely in the press, including in the New York Times, Wall Street Journal, NPR, CNBC, The Cut, BBC, Marie Claire, Elle, Business Insider, Glossy, AdAge, and Adweek. 

Obviously is an Adweek Fastest Growing Agency. Clients include Google, Sephora, Lyft, Uniqlo, Coca-Cola, and Saks Fifth Avenue. Founded in 2014 in New York City, Obviously now has offices worldwide in NYC, LA, SF, Paris and Sydney. Mae lives in New York City.

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Mae Karwowski
Founder and CEO
Obviously

2:00PM-6:00PM

California Home + Design: A San Francisco Afternoon

Ali Grosslight, and her successful San Francisco based California Home + Design media team, join up with Esteem Media's event organizers to create 4+ amazing hours around San Francisco; immersed in carefully curated product, reception, and educational experiences.  Transportation from hotel provided.

2:00PM -4:00PM- Sips and Bites at the DZINE Gallery
 Attendees are invited to enjoy sips and bites at DZINE to explore and learn more about the gallery's various product areas; Dzine retail, Dzine Gallery, Kitchens & Baths Boffi/Porro, Staging and Contract.

4:00-6:00PM - 2020 Design Mixoff with California Home+Design and Purcell Murray
Join California Home+Design and Purcell Murray for a stylish competition at the 2020 Design Mix-Off. Guests will experience Purcell Murray’s stunning Kitchen, Bath & Outdoor showroom while tasting and voting for their favorite curated cocktails created by select members of San Francisco's amazing design community. Guestlist access will be granted to Design Influencers Conference guests first, space is limited- RSVP required and invitation will be sent to all pre-registered attendees and all guests must be 21 and older.

Sponsored and Presented by: