Design Influencers Connect 2021
Digital Events Agenda

Download Design Influencers Connect 2021 Virtual Event Guide PDF
which includes Agenda, Speakers, Brand Presenters, and Tips
for our first digital event,  March 1-2

 

 

If you pre-registered for our March event and did not receive a ticket to join or instructions,
please email info@design-bloggers-conference.com.

Digital Event One: March 1-2, 2021

Pandemic-Driven Change

Monday, March 1 - Day One

12:45PM- 1:45PM

Log into Our Virtual Platform (Hopin) and Get Ready for the Event

Available to pre-registered attendees who have received a free ticket link to enter the platform.

 

1:45PM-2:00PM

Welcome from Adam Japko

2:00PM-2:45PM

Branding & Influencer Marketing: Useful Revelations for the Post Pandemic Era

Like everything else, influencer marketing & brand development were impacted by the Covid pandemic. Conducting usual business marketing sensitive to pandemic-driven changes in human nature and abnormal lifestyle conditions invited new and specific styles of content creation and engagement. Since the first quarter of 2020, the process of building influence online for business outcomes evolved under an organic cloak with shifts that will last long into post pandemic years. Adam will provide a 30-minute overview of the pandemic’s impact on Influencer Marketing for the design industry including:

1) Human Condition & Online Audiences
2) Digital Marketing Developments
3) Long Term Effects On Influencer Marketing Tactics

Adam Japko, Chief Executive Officer of Esteem Media, Inc, keeps busy with magazines like Atlanta Homes & Lifestyles and New England Home, design industry events that include Design Influencers Conference and Luxury Home Design Summit, along with myriad other projects from designer showhouses to design influencer and luxury design & wine travel tours.

Leading up to his founding Esteem Media leadership role, Adam Japko served as President of DigitalSherpa, a high growth SMB social media, content marketing, and internet discovery business offering content, social media, reputation management, local listings, lead generation, web business intelligence, and more. The company served over 4,000 SMBs. These experiences, along with the unexpected success of his wine blog, WineZag, reaffirmed a deep belief that authentic digital content& consistent online community engagement drive in-person networking to create a powerful brew capable of transforming personal and business brands. Prior to DigitalSherpa, Adam led the creation of the largest network of regional luxury shelter media properties for Network Communications, Inc (NCI). While President there, he acquired or launched all of the properties that now make up most of Esteem Media, Inc.’s current portfolio.   

2:45PM - 3:00PM

Brand Collaboration Presentation Overview

Monogram, Crypton + Universal, and Jaipur Living will introduce their influencer program and discuss their brand style to design influencers. 

3:00PM - 3:45PM

Navigating the Differences Between Brand Building and Transactional Media Channels

There has been a lot of news and a lot of noise in the realms of digital and social media over the last year, and properly navigating new channels, as well as how existing ones have changed can seem like a fairly daunting task. In this session, we will aim to get a better sense of how to leverage new media for building your brand in an effort to connect with consumers, as well as driving transactional engagement to drive business growth. Here’s what you can expect to learn in this session:
• How have networks evolved over the past year, and what new networks can offer your business in terms of both growth and sales
• How to build an ecosystem of channels geared towards achieving goals related to either transactional business or brand development and awareness (without overwhelming yourself)
• What best practices should be adopted in order to get the most out of each network where you choose to have a presence

Corey Padveen is an industry-leading marketing data expert with extensive experience building strategies and working with brands in a variety of industries to execute measurable growth campaigns. He is a partner at t2 Marketing International (https://t2.marketing), an award-winning marketing consultancy that has worked with some of the largest brands in the world over its 30-year history. 

Corey’s background in economics is focused largely on econometrics – economic statistics – which has allowed him to develop unique, first-of-their-kind approaches to analyzing marketing data and identifying new opportunities for t2’s clients. He has pioneered the concepts of social equity, which has provided a basis for an expansive study on new media measurability, and ResponsiveBranding, a proprietary concept which leverages vast amounts of market data to develop more effective strategies.

The highly in-demand nature of Corey’s expertise has led to him speaking at conferences, summits, and corporate events all over the world. He contributes regularly to a variety of online and print publications and sits on a number of advisory boards, including the global Ampersand Advisory Board for gaming. Corey is the author of “Marketing to Millennials For Dummies” as part of the For Dummies series for Wiley, and a contributing author of Marketing All-in-One For Dummies.

3:45PM-4:00PM

Wrap-up of Day One and Preview for Day Two

4:00PM-5:00PM

Speed Networking
Hopin's networking feature will randomly match attendees to meet and connect face-to-face. Be prepared to use your camera and microphone. You'll have 5 minutes to chat and then the program will automatically pair you with another attendee!

Day One adjourns at 5:00PM

Tuesday, March 2 - Day Two

10:00AM - 6:00PM

Expo Networking- Visit Sponsor Booths

Don't miss visiting Monogram, Crypton, Universal, and JAIPUR LIVING – click the button with special offer in each of 4 Sponsor booths for a chance to win  $250 gift cards - we'll be announcing two winners the week of March 8th. 

1:45PM-2:00PM

Welcome and Introductions by Adam Japko

2:00PM -4:15PM

Brand Collaboration Overview

Monogram, Crypton + Universal, and Jaipur Living will discuss opportunities for their brand and introduce influencer programs and brand style to design influencers. Determining the right "fit" for influencer/brand collaborations may be the single most important foundational factor for influencer marketing success. Participating in these sessions allows influencers to determine if a particular brand relationship feels "on brand" with influencers' style and content, permits authenticity that aligns with influencers' audiences, permits suitable creative freedom, offers brand affinity (already believe in the product), and can be built on trust/professionalism.

2:00PM-2:45PM

Brand Collaboration #1
Presented by Monogram - Monogram Booth

 

Presenting Sponsor:

2:45PM-3:30PM

Brand Collaboration #2
Presented by Crypton and Universal
Universal Booth

Presenting Sponsors:

3:30 PM-4:15PM

Brand Collaboration #3
Presented by Jaipur Living
Jaipur Living Booth

Presenting Sponsor:

4:15PM-6:00PM

Expo Networking- Visit Sponsor Booths

Don't miss visiting Monogram, Crypton, Universal, and JAIPUR LIVING – click the special offers in each of 4 Sponsor booths for a chance to win  $250 gift cards - we'll be announcing two winners the week of March 8th. 

Day Two and Event One adjourns at 5:00PM

Wednesday,  March 3 - Day Three

 

10:00AM - 5:00PM

Our Virtual Event Platform (Hopin) is open and available to conduct or host one-to- one meetings that have been pre-scheduled during the event on Monday and/or Tuesday.

No sessions taking place or formal agenda for Wednesday.

Digital Event Two: April 5-6, 2021

You and Your Brand

April 5, 2021: Day one

1:45PM-2:00PM

Welcome from Adam Japko

2:00PM-2:45PM

Interior Design in the Pandemic: Dancing with Uncertainty, Doubt and Fear

The COVID pandemic has created many shifts in the world and in the conditions we face in our lives and businesses. These changes have been at different times destabilizing, illuminating, freeing, and frightening. This talk will focus on how we can use the data of our own experience — in the economic climate, in our clients and in ourselves—as opportunities for learning to relate to stress and difficult emotions, tapping into our creativity and authenticity. One vehicle for this kind of inner development is mindfulness, the simple skill of living one moment at a time nonjudgmentally. We will explore a number of mindfulness practices as a means of engaging more directly with our own experience toward building relationships with clients of greater clarity, compassion and trust.

Larry Peltz is a psychiatrist in private practice in Lincoln, Massachusetts. Between 1998-2020 he was medical director of the Bournewood-Caulfield Partial Hospitalization Program in Woburn. He has been on the clinical faculty of Harvard Medical School and Boston University School of Medicine. Dr. Peltz trained as a mindfulness teacher at University of Massachusetts Medical Center and worked for two years in the UMass Prison Project. He has taught mindfulness approaches to addiction and psychiatric patients and clinicians for the past twenty-five years and is author of the book, “The Mindful Path to Addiction Recovery: a practical guide to regaining control over your life.” (Shambhala, 2013)

2:45PM-3:15PM

Brand Collaboration Presentation Overview

Monogram, Crypton + Universal, and Jaipur Living will introduce their influencer program and brand style to design influencers.

3:15PM-4:00PM

5 Steps To Building A Money Generating Personal Brand

Do you feel like you are your industry's & area's best-kept secret?

Are you lacking the personal brand visibility, inbound leads, and high-profile clients you deserve?

You understand the importance (now more than ever) to be seen as an industry thought leader. You crave to take your personal brand to new heights with a feature in Architectural Digest, being asked to speak on the virtual stage at Atlanta Market, and landing a partnership contract with Loloi.... but.... you lack the time, clarity, and know-how to make it all happen.

Key Takeaways

  • Understand how to "niche-down" your brand to grow your revenue
  • Develop a two-sentence Personal Brand Niche Statement
  • Get clear 3 personal branding opportunities with COVID
  • Participate in a 5-minute brand audit exercise
  • Learn 5 steps to turn publicity into profits

Rachael Bozsik is an International keynote speaker and thought leadership coach who specializes in coaching interior designers to define their personal brand and land prestigious press, paid speaking, and partnerships. In this session, Rachael walks you through her signature 5-step system to gaining brand clarity, visibility, and authority within your niche.  She has been featured in Forbes, Glamour, Business Insider, Nylon & more.

4:00PM -4:05PM

Wrap-up of Day One and Preview for Day Two

4:05PM-5:00PM

Speed Networking
Hopin's networking feature will randomly match attendees to meet and connect face-to-face. Be prepared to use your camera and microphone. You'll have 5 minutes to chat and then the program will automatically pair you with another attendee!

Day One of Event Two adjourns at 5:00PM

Tuesday, April 6, 2021: Day Two

12:45PM-1:00PM

Welcome and Introduction

1:00PM-4:00PM

Brand Presentations #1- #6

Brands will discuss opportunities for their brand and introduce influencer programs and brand style to design influencers. Determining the right "fit" for influencer/brand collaborations may be the single most important foundational factor for influencer marketing success. Participating in these sessions allows influencers to determine if a particular brand relationship feels "on brand" with influencers' style and content, permits authenticity that aligns with influencers' audiences, permits suitable creative freedom, offers brand affinity (already believe in the product), and can be built on trust/professionalism.

Presenting Sponsors:

4:05PM-500PM

Speed Networking

Hopin's networking feature will randomly match attendees to meet and connect face-to-face. Be prepared to use your camera and microphone. You'll have 5 minutes to chat and then the program will automatically pair you with another attendee!

Day Two of Event Two adjourns at 5:00PM

Digital Event Three: May 3-4, 2021

Skills and Platforms

Speaker, Topics, and Agenda for Digital  Event Three to be announced shortly