You might be hard pressed to find a blogger today that isn’t highly active on some form of social media. After all, the last few years have proven that an effective social media strategy can lead to phenomenal success. But in order to find that success, a key component needs to be well understood: analytics.
- be introduced to some of the introductory concepts of social data
- learn how to measure results across major social networks
- how to tie those results to business goals.
Corey Padveen is the Director of Global Social Business Strategy at t2 Marketing International, and Google AdWords Certified, Google Analytics Certified, as well as a Certified Inbound Marketer. He is also one of the founding theorists on the concepts of Social Equity and Responsive Branding, as well as a keynote speaker featured at marketing and digital business summits around the world. On the personal side, he loves cooking, making wine and, as all good Canadians, is a big hockey fan.
For more on our exciting sessions, check out our complete agenda.