Let’s come right out and say it. Sub-Zero and Wolf love the design community. Designers and design writers have been key ingredients in our success, making Sub-Zero and Wolf the quintessential brands in premium refrigeration and cooking equipment.
As a third-generation family-owned company, we’ve always relied on designers to let us know their clients’ needs and share their own innovative ideas. We regularly collaborate in the product development cycle, developing products to meet designers’ demanding needs. And we maintain close ties with the AIA, ASID, NKBA, and other professional associations. No wonder Sub-Zero and Wolf surpass all other appliance brands in providing products that meet any and every need.
Lately, we’ve ramped up our use of social media for communicating with designers and consumers. We have thousands of Facebook friends (www.facebook.com/subzerowolf) and Twitter followers (twitter.com/subzerowolf), which is just one way that we stay in touch. We’re eager to hear your ideas on how to use these channels more effectively. Let us know your thoughts about content and resources we can provide to make your blogs and your businesses more effective.
Look for us around the conference. Making the trip from our Madison, Wisconsin, headquarters are Paul Leuthe, corporate marketing manager, and Sean Brown, assistant marketing manager. Natalie Bond and Katie Myers, our Dallas-based PR team, will be there as well.
We look forward to meeting you on February 27.
For more information about Sub-Zero and Wolf, please visit subzero.com or wolfappliance.com.