Follow Your Intuition to the Nathan Anthony Furniture x Ultrasuede® Insta-lounge

By Adam Japko | February 7, 2018


Register for an exclusive furniture giveaway and follow #nafurnitureXultrasuede

Custom upholstery resource Nathan Anthony Furniture and luxury high-performance fabric Ultrasuede® team up for the first DBC Insta-lounge, open to attendees throughout the conference, just outside the main conference room doors.

Stop by for a social media media break, or to catch up with new and old friends in the chic seating area. And don’t forget to have your badge scanned to register for an exclusive furniture giveaway.

If you’re at the conference, then it’s likely intuitive feelings guided you to register. Because behind every life-changing career choice, be it starting your own design firm or becoming a professional blogger, those little sparks of recognition help to light the way.

Tina Nicole, co-founder of Nathan Anthony Furniture, had long heard intuition calling her towards a more creative path as she studied law and began her career as a legal professional.

After marrying her high school sweetheart, Khai Mai, a Los Angeles-based furniture and mattress factory owner, she found the courage to embrace her calling, leaving her career as an attorney to evolve the factory in its production of custom upholstered furnishings, and naming the new business for their son, Nathan Anthony.

As lead designer and chief risk-taker for Nathan Anthony Furniture, Tina has been recognized in the industry for pushing the furniture design envelope, winning four international product design awards, in the design et al International Architecture & Design competition in the U.K. In 2018, design et al named her to their list of The World’s Leading Design Names.

Endlessly inspired by art, architecture, contemporary music, design, fashion and travel, and having also studied fashion merchandising, marketing and textiles, Tina’s intellect fortifies her intuition. With Khai’s gift for compassionate leadership, his contributions have included nurturing a team of craftspeople while also instituting a LEAN, streamlined and waste reducing manufacturing process.

Working together, Nathan Anthony Furniture has come into its own authentic identity.

Tina and Khai seek to honor that authenticity through the careful selection of materials, including upholstery fabrics, complementing their efforts to offer pieces that embrace sustainability, functionality and comfort without sacrificing luxury.

So when the opportunity to collaborate with Ultrasuede®as a Design Bloggers Conference lounge host landed before them, those “just right” intuitive feels were flowing.

A fabric with a history of innovation, Ultrasuede® was the original “ultra-microfiber” material developed in the 1970s by researchers in Japan. When you think about authentic, this is the real deal.

Due to its unique, non-woven construction, the fabric offers a host of benefits no competitors can claim. It’s as soft to the touch as the most luxurious, natural suede – while holding up to all manner of abuse, ranging from wear and tear, spills, pet fur, sun exposure and more.

Interior designers ask for Ultrasuede® by name for custom upholstery projects. It’s the only fabric of its kind that offers a 10-year consumer warranty. Not surprisingly, the brand receives few complaints each year.

With Nathan Anthony Furniture’s multiple customization options from their L.A. factory, including C.O.M. and over 300 in-line leathers and fabrics to choose from, and the 97 high-performance colors of Ultrasuede®, interior designers and their clients are free to follow their intuitive design instincts and customize according to their own, or to their client’s own, original style.

Nathan Anthony Furniture x Ultrasuede® is a match made in heaven – for their first co-sponsored Design Bloggers Conference lounge, and for the beautiful possibilities you can create on any custom-upholstered sofa, sectional, occasional chair and more.

Capture yourself in a moment of intuitive bliss while you snap a selfie in front of the Insta-lounge and use the hashtag #nafurnitureXultrasuede. With your badge scanned, you’ll be entered to win a Nathan Anthony Origami ottoman, covered in your Ultrasuede® color of choice. Use the lounge to mingle with fellow risk-takers – or simply for taking a moment to let inspiration from the this year’s dynamic speakers and panels set in.

Just follow your intuition – and bring that glass of bubbly or wine with you!

Giveaway Details
All conference attendees are eligible with DBC badge scanned in the lounge area; no purchase necessary. The winner will be selected randomly within 7 business days of Nathan Anthony Furniture receiving scan data from DBC organizers. The winner will be notified via email to request the Nathan Anthony Origami ottoman covered in any Ultrasuede® HP color. The item, a $1300 retail value, will be produced to order and shipped directly from the Los Angeles factory at no expense to the winner.

 

Posted in Blogging, Design Bloggers Conference