Highlights from Our New Brand Track Co-Sponsored by High Point Market Authority

High Point Market Authority

With our final agenda announced for the Design Influencers Conference, we are excited to share the highlights of the topics and speakers from our new Brand Track which in partnership with the High Point Market Authority.  The focus in this track is to show home furnishings makers and marketers can reach more consumers with more impact. In these sessions, you will find out how to select the right influencers for your brand, develop a successful influencer marketing program, integrate it into your trade show strategy, and build sales by building relationships with the people your buyers listen to most.

Brand Track Highlights


Embracing Influencer Marketing: Evolution and Case Studies
While co-presenters Scott Williams, president of Emisare, Inc., and Sherry H. Qualls, CEO and owner of Whitegood, both develop influencer marketing programs with their clients, they are advantaged with an even deeper perspective on the developing role of influencer marketing in the home furnishings industry. Their agencies’ client rosters include High Point Market Authority, National Kitchen and Bath Association, and KBIS. Hear them share trends they see from their unique perch and learn from successful case studies.

Styling Showrooms/Exhibits for Design Influencer Engagement with Stacy Kunstel
What gets some showrooms and trade show exhibits better attendance and coverage by design influencers and press? The answer always includes “great styling”. Traditional approaches to exhibit design beg for more in the era of influencer marketing. Hear styling phenom and Design Influencers Conference co-host Stacy Kunstel’s tips on creating attention and engagement with opinion leaders at markets and showrooms.

Riches in Regional Relationships and Distribution Marketing
Jennifer Smiga, co-owner of Marketing Rival, will share insights on to leverage your distributor relationships with customized regional co-branded content marketing campaigns. Consumers and design professionals wholly embrace inspired local content from recognizable businesses. Learn from Vetrazzo, UMI, Laura U Interiors, In Detail, and Oceanside Glass and Tile on building relationships and support in your distribution channel with fully integrated and localized marketing programs. Ideal for brands with distributor networks seeking to add value to the relationship through targeted regional promotion and content/influencer marketing.

Human-Centric Marketing – The Science of Selling Meets the art of the Lifestyle Experience
Jason Pires, CEO and executive creative director of Furniture Branding and MVC Agency will discuss how in our fast-paced and complex world, consumers are constantly looking for truly meaningful experiences and connections to complement their day-to-day lives. Today’s most successful brands are going well beyond selling design and products and are creating human-centric and customized experiences to exceed consumers’ expectations, generating a personal connection and sustainable brand loyalty.

The Keys to Successful Influencer Collaborations: Strategic Planning  and Effective Execution- PART 1 and 2
Jana Platina Phipps, content creator and Influencer for Trim Queen, and Mary Leigh Howell, industry PR consultant, will share their extensive expertise over two comprehensive sessions which will provide the background, knowledge, and tools to create the best relationship for your brand and develop a program that’s successful for both parties. The first part will cover strategic planning and the second part will delve into effective execution.

Attendees can select any sessions they would like to attend in either the Influencer or Brank tracks, and all participants can attend the General Sessions on Monday and Tuesday. However, please register according to the registration type as specified on our Registration page.

Find out more about who should attend each track in the Event Schedule at a Glance and see the full Agenda for more details.

Our lower rates are in effect until early January so Register now to take advantage of the best rates.