Pre-Conference Workshop 1:
How to Make Your Writing Sing
This is a one-hour workshop broken into two 30-minute sessions which is included in your registration package – workshop space is limited and open to the first 50 participants.
One of the biggest challenges facing bloggers in the information-saturated world we occupy is engaging readers enough to keep our impressions solid in order to monetize. The “must do” list that keeps me sharp includes a trifecta of demands: maintain an authentic point of view, practice my craft regularly enough that my writing muscle stays kick-ass strong, and always bring an unholy passion to the page.
Session One Key Takeaways:
- Make the effort of reading exemplary writing, including narrative non-fiction, fiction and poetry, part of your “job” because reading exceptional writers will make your writing better by osmosis.
- Make yourself stand out by adding a secondary subject to your niche.
- Look to history for inspiration, as this will give your writing depth and interest, and you will build confidence as you create a unique platform—one of the most important pieces to the puzzle of writing well.
Session Two Key Takeaways:
- Learn to be a great researcher if you are not because it will help you think outside the box.
- Write long and write intelligently so that Google will take you seriously.
- Make your writing sensual. This will keep your posts from sounding like you’re just repeating press releases and will attract paying clients for sponsored blogging opportunities.
Instructor: Saxon Henry
Building upon her experience from over two decades as a design, architecture and travel journalist, Saxon Henry understands content creation from every angle. Her journalistic credits include The New York Times, The Wall Street Journal, Interior Design, Robb Report, Delta Sky, Modernism, Elle Décor, Interiors, The Miami Herald and Architectural Digest. The author, currently a columnist for Archaizer, has published books that range from design and architecture titles to serious works of nonfiction and poetry.
Saxon began her first blog, Design Commotion, in early 2009 and has since explored a variety of angles of design/architectural/travel writing online. She is currently maintaining two blogs: The Diary of an Improvateur and Productrazzi. As an avid history buff and fan of great literature, she brings these subjects to bear on her Improvateur explorations, many of which are paid collaborations for clients who value brand enhancement and brand elevation through associations with culturally significant subjects. Saxon’s curricula at Vermont College and New York University (NYU) centered upon poetry and aesthetics. She can often be found combing through the archives of scholarly institutions, such as the Beinecke Rare Book & Manuscript Library at Yale, in search of knowledge and inspiration.
For more on our exciting sessions, check out our complete agenda.