Sarah Montgomery Lamps Plus DBC Scholarship WINNER
I come from an arts background, a textiles degree and a diverse career path that eventually led me to interior design. In the past ten years I have been an installation artist for retail stores, events and theater; teaching artist, and product designer in the bedding and soft home furnishings industry.
Over the past several years I became more intrigued by curating product rather than designing it. I had my apartment featured on Apartment Therapy and took on a few hobby clients. I knew I wanted to transition into interior design, but it was only in the summer of 2017 that I launched my business. I did it on my own by leveraging opportunities being in the industry as a vendor, connecting with other Chicago designers, listening to as many podcasts on the business of design that I could, honing in on my brand and starting a blog. I want my brand to attract other creatives and clients who want to build the story of their space with a love of color and pattern in the form of textiles, and by layering in the found, thrifted, heirloom and artisan. I believe the fun is in the mix and good design doesn’t have to be serious.
Originally I started my blog, checked it off my list and hoped it would help with SEO. It took me a few attempts to find my voice and was inspired to rename it Tuft and Tassel because 1) Alliteration, 2) Tassels are back and here to stay, 3) Tufting is a furniture technique, and 4) I really love animals, especially the fluffy ones. Showing my personality on social media was a new concept for me and I wanted to find a way to do it without being too serious. I started a series called House of Cutes where I design a room around an internet famous animal. I capture the personality and feel of the animal portrayed on social media and create a mood board and design a room plan with links to product. It’s been a really fun way for me to combine my two loves, design and animals and I’d like to continue in a way that features animals up for adoption. Other blog articles showcase trends in an accessible way and tackle interior design dilemmas in a smart but cheeky voice.
I’ve always loved writing and it was something I did a lot of as a child. I like to think writing is like design, it’s all about editing and I was so happy to discover it again. Besides a vacation from dreary Chicago winter and connecting with other designers, I hope to get some insight on where to focus my blog and how to make it a revenue stream for my business. As a new designer and blogger this is an amazing opportunity and I’m grateful to Lamps Plus and the DBC for having me!
Hi Sarah! What an amazing and creative journey! Looking forward to connecting with you at the conference! Best wishes for continued success!
Thank you Dayna! Looking forward as well!
Way to go Sarah! Well deserved!